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HR Generalist



People & HR
New York, NY, USA
Posted on Friday, August 11, 2023
VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of positivity and kindness. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire positivity, creativity, self-discovery, accountability, and personal growth.
For more information, visit and join the discord channel.
The team is undergoing responsible and methodic growth, currently made up of 40 employees, and backed by investment from top-tier VC firms, led by Andreesen Horowitz. With continued investment and development of our ambitious, highly-talented, and kind team of people, we’re recruiting a Human Resources Generalist to help support our People Operations, reporting to our EVP of Operations & Commerce.
You will help build and implement a top-tier talent & people experience program. This spans the full lifecycle of People at VeeFriends - from recruitment and onboarding (methodic and conservative recruitment is planned ahead in 2023-2024), performance management, engagement and learning & development. You will balance fun, engaging employee experience with appropriate and necessary compliance. Above all, you will lead a focused Hybrid-IRL & Remote culture that delivers on our ambitious business goals.

Primary Duties & Responsibilities Include:

  • Support cross-functional business partners by fostering strong relationships - providing coaching and consultative support to department heads and managers, while advocating and advising all employees to drive strong engagement
  • Develop and implement programs to the entirety of our departments, that range across performance management, compensation & benefits, recognition, employee relations, learning & development, onboarding & offboarding, and culture team building activities
  • Support leadership in developing and implementing DEI programs, culture building initiatives, and overall employee experience - to make our teams better, stronger, equitable, and united
  • Leverage and Manage PEO (professional employer organization) for the maintenance and management of Payroll, Compensation, aspects of Benefits, and Compliance services.
  • Work alongside people and resources (both internal employees and outsourced partners) to ensure our HR practices integrate and support our back-office functions - particularly Finance and Legal

Our ideal candidates comes with:

  • 3-5+ years of relevant Human Resources and People Operations experience - preferably within start-ups and/or high-growth, entrepreneurial-led organizations, and Hybrid Office-and-Remote work environments
  • Comprehensive understanding of HR Practices, HR software platforms (we currently use Rippling and PrestigePEO) and experience managing the full employee lifecycle
  • Exceptional combination of EQ (a must!), IQ, and problem solving skills
  • Proven experience with compliance & US employment laws (particularly New York State but federal laws as well)
  • Demonstrated experience with compensation plans - base, variable & performance, and/or equity-based
  • Excellent and confident communication skills, both written and verbal
  • A track record of cross-functional collaboration across all levels of an organization, amid change management and hyper growth
  • Close proximity to our New York City based offices is a big plus
  • Ability to lift fifty pounds.

What else is worth noting:

  • The salary range of this role $80-105K (commensurate with experience)
  • VeeFriends is an early-stage, ambitious start-up - providing ample room for growth and development within the HR and Back Office Operations teams.
  • Flexible PTO and hybrid office-and-remote work culture provides flexibility
  • Health, Dental, 401K program benefits included
We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!
- Employer-sponsored 401(k)
- Medical, Dental, and Vision coverage
- Caregiver (Parental) Leave
- Flexible PTO
- 13 Paid Holidays
- Health and Wellness benefits
VeeFriends is an equal-opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.