Sales Director

Location: Los Angeles, CA

Work Model: Hybrid

Travel: Required

Compensation: $100,000–$130,000 base (DOE)

About the Opportunity:

Vangst is hiring a Sales Director on behalf of a premium consumer cannabis brand seeking to lead and scale its California sales organization. This is a high-impact, executive-level role that blends strategic oversight with hands-on field leadership.

The ideal candidate is a performance-driven sales leader who values structure, accountability, and disciplined execution — and is equally comfortable in executive meetings and in retail environments. This role will play a critical part in driving statewide growth and strengthening key retail partnerships.

What You’ll Do:

Strategic Leadership

• Develop and execute a statewide sales strategy aligned with aggressive growth goals
• Own revenue forecasting, pipeline management, and expansion planning
• Partner cross-functionally to ensure disciplined, high-impact go-to-market execution

Team Leadership & Performance

• Lead, mentor, and scale a high-performing regional sales team
• Establish clear KPIs, reporting cadence, and accountability systems
• Foster a collaborative, results-oriented sales culture

Retail & Account Development

• Maintain executive-level relationships with key retail and distribution partners
• Identify and secure new retail opportunities across California
• Drive in-store activation, merchandising, and promotional strategy

Field Engagement

• Conduct regular in-market visits and ride-alongs
• Travel throughout California to support key accounts and regional initiatives
• Represent the brand at industry events and trade gatherings

What You Bring

• 5–8 years of progressive sales leadership experience
• Background in regulated industries and/or premium consumer brands preferred
• Proven track record of driving revenue growth in competitive markets
• Experience building, leading, and scaling sales teams
• Strong forecasting, revenue planning, and pipeline management expertise
• Executive-level communication skills and client-facing presence
• Comfort working in a hybrid environment (in-office collaboration + remote flexibility)
• Willingness to travel regularly throughout California

About Vangst

Vangst is the cannabis industry’s leading hiring platform, connecting top cannabis companies with the talent they need to grow — from on-demand gig workers to highly trained, credentialed full-time professionals.

Founded in 2018 and headquartered in Denver, CO, Vangst is a Series B company backed by leading investors including Lerer Hippeau, Colle Capital, Level One Fund, and Casa Verde Capital. We partner with 1,200+ of the industry’s top cannabis businesses and support a national community of more than 300,000 cannabis professionals.

Equal Opportunity

Vangst is an equal opportunity employer and does not discriminate on the basis of race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.