Head of GTM – Job Description

Base Salary: Negotiable starting at $180k

OTE: $220k–$280k

Includes: Benefits, PTO, Equity Options

Location: Fully Remote

Our client is a leading ERP and commerce technology provider in the cannabis industry, processing billions of dollars in annual sales through their platform. They are a fully remote, global team building software solutions that streamline supply chain operations for cannabis brands, distributors, and retailers across the United States. Their ecosystem includes a flagship ERP product, an integrated B2B wholesale marketplace, and several new product lines entering the market.

As the organization enters its next phase of growth, they are transitioning from a single-product sales motion to a comprehensive, platform-based go-to-market strategy. They are stable, profitable, and actively investing in product expansion. Their culture is highly regarded, with strong employee satisfaction and a focus on supporting remote, globally distributed teams.

The Opportunity

Our client is seeking their first Head of Go-To-Market (GTM) to architect and lead the next chapter of growth. This role will define how the company brings multiple products to market, how these solutions integrate into a unified ecosystem, and how the broader cannabis industry understands the value of that ecosystem.

This is a highly strategic and hands-on leadership position working directly with the executive team. You’ll own the strategy and execution behind demand generation, state-by-state expansion, multi-product adoption, and pipeline growth. If you thrive in environments where you can build, experiment, innovate, and leave a measurable impact, this role offers autonomy, influence, and the opportunity to shape a category-defining platform.

What You’ll Do

Responsibilities will shift with growth, but expected ownership areas include:

• Lead Outbound, Marketing, Partnerships, and Events to create a unified pipeline engine
• Own multi-product GTM strategy and launch plans for new offerings
• Build structured experimentation frameworks across channels, campaigns, and markets
• Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
• Develop and refine state-by-state GTM motions for expansion, events, and partner enablement
• Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
• Align Product, Sales, Customer Success, and Marketing around coordinated launch plans and growth priorities
• Partner with Sales leadership on outbound strategy, segmentation, and account targeting
• Influence positioning, competitive strategy, and storytelling across product lines

What You’ll Need

• 5+ years of GTM experience in B2B SaaS or cannabis (growth-stage environments preferred)
• Experience directly managing sales and marketing leaders across digital, brand, events, and partnerships
• Demonstrated success driving pipeline, demand generation, and multi-channel growth
• Strong background launching products and running cross-functional GTM motions
• Hands-on experience with HubSpot and BI tools, with the ability to build reporting foundations
• Creative, experimental mindset with fresh ideas for pipeline generation and storytelling
• Ability to build trust, unify stakeholders, and elevate GTM strategy across teams
• Bonus: experience with commerce, marketplaces, or supply-chain-focused software

Benefits

• Fully remote work environment with global team members
• Competitive medical, dental, and vision benefits for employees and dependents
• 18 days PTO + 11 paid holidays (sick days separate)
• Competitive compensation package including equity

About Vangst:

Vangst is the go-to talent marketplace for cannabis businesses, providing on-demand gig workers and full-time employees with the skills and credentials needed to succeed in this rapidly-growing industry. We're proud to work with over 1,200 of the top cannabis companies and have been recognized as one of Fast Company's Most Innovative Companies.

Our mission is to fill every job in the cannabis industry and provide equal employment opportunities to all employees and applicants, without discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

At Vangst, we're committed to creating a workplace that values diversity, equity, and inclusion. This policy applies to all aspects of employment, from recruiting and hiring to promotion, training, and termination. We're backed by top investors like Lerer Hippeau, Colle Capital, Level One Fund, and Snoop Dogg's Casa Verde Capital, and our headquarters are located in Denver, CO.