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Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and 30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

This role owns both the strategy and the execution of the marketer horizontal, the program that builds mindshare with marketers and converts it into demand and pipeline. It is built for a broad, T-shaped marketer with a foundation in demand generation and real range across the channels that reach a marketing audience. You bring a growth mindset that is experimental, data-driven, and always testing. You will partner with the horizontal lead to shape strategy, then own turning it into integrated campaigns and an executable plan, and driving it to done on cadence. You are the operating engine of the program: you orchestrate the pillars, coordinate the channels, manage the stakeholders, communicate relentlessly, and keep the whole thing moving.

What you will oversee

• The pillars: Content, demand, evangelism and community, product stories, and events. Each has its own owner, and all of them run on the cadence you set.
• The channels: Paid media, email and lifecycle nurture, organic social, SEO, the marketer web experience, webinars, and hosted and field events, plus influencer, partnerships, and PR through the evangelism pillar.
• The workstreams: Integrated campaign planning, the always-on content engine, the demand generation engine and the handoff into product campaigns, the marketer web and digital experience, the brand and point-of-view programs, and the marketer moments at flagship and field events.

What you will do and own

• Own strategy and execution. Partner with the horizontal lead to shape strategy, then own the plan of record and personally drive it to done. Set direction and make it happen.
• Orchestrate the pillars and channels. Coordinate the pillar owners and the channels they run, paid, email and lifecycle, organic social, SEO, web, webinars, and events, into one integrated plan, so the program moves as a system rather than a set of disconnected tactics.
• Drive integrated campaigns. Turn strategy into multi-channel campaigns that move the marketer audience through the journey, from awareness to demand, and sequence the channels behind each one.
• Run the operating rhythm. Own the planning cycle and every scrum ritual: sprint planning, daily standups, sprint execution, retros, and recaps. Keep the two-week cadence running without anyone having to ask.
• Bring a growth mindset. Design experiments across channels and campaigns, read the data, and act on it. Double down on what works, kill what does not, and treat the program as a system to optimize.
• Own the marketer scorecard. Maintain the scorecard as the single source of truth across the funnel, from engagement to demand to pipeline. Keep it current, surface progress and risk honestly, and run the readout for leadership.
• Manage stakeholders and communications. Keep a broad cross-functional group aligned. Run relentless internal communication of the program, manage up and across, and internally market the work so a horizontal with no direct authority stays aligned.
• Project-manage the whole. Own the backlog and intake, sequence the work, hold owners accountable, and clear cross-pillar dependencies before they block.
• Use AI to move faster. Leverage AI to automate reporting, accelerate research and experimentation, and streamline the operating model.

What success looks like

• The rhythm runs on its own. Planning, standups, retros, and recaps happen on cadence without prompting.
• The pillars and channels move as one integrated plan, not a set of disconnected tactics.
• The program runs as an experiment engine, with a clear read on what is working and what is not.
• The marketer scorecard is live and trusted, pulled between meetings rather than assembled for them.
• Stakeholders stay aligned. Everyone knows what is happening, what is at risk, and what was decided.

What we are looking for

• A broad, T-shaped marketer with a foundation in demand generation and hands-on range across the channels that reach a marketing audience: paid, email and lifecycle, organic social, SEO, web, webinars, and events.
• Strategy and execution in one person. You shape the plan and personally drive it to done.
• Experience planning and running integrated, multi-channel campaigns across the customer journey.
• A growth mindset: experimental, hypothesis-driven, and data-driven. You design tests, read the results, and act on them.
• An excellent communicator and stakeholder manager. You align a broad cross-functional group and manage up and across with ease.
• A strong project manager, fluent in agile and scrum. You have owned the rituals, not just attended them.
• Comfort owning a marketing funnel scorecard, and the judgment to tell the truth with data.
• Experience using AI to work faster, across reporting, research, experimentation, and operations.
• Experience: 8+ years for the director level, or 5+ years for the senior manager level.

Nice to have

• Experience marketing to marketers, or in a martech or B2B environment.
• Familiarity with the tools that run a modern marketing program, across project management, analytics, and reporting.