Team Lead, Product Marketing

Splash

Splash

Marketing & Communications, Product

United States · Pennsylvania, USA

USD 88k-100k / year

Posted on May 21, 2026
Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Cvent is looking for a Team Lead to join our Product Marketing team. This position will play a key role in driving Cvent’s growth by supporting the go-to-market strategy of some our biggest products while leading the GTM strategy of some of our smaller products with big growth potential. The new hire would be responsible for the development and continuous refinement of the positioning and messaging related to his/her products, to make sure they continue to resonate with our audiences and continue to be differentiated.

This role will collaborate closely with Cvent’s Product Management, Sales, and Customer Success departments in addition to various teams within the marketing organization. The ideal candidate should already have experience in product marketing in the SaaS space.


In This Role, You Will:

  • Support existing and developing new go-to-market strategies for a number of products.
  • Position and market our solutions as industry leading Event Marketing and Management products.
  • Develop clear and compelling pain point based value propositions that resonate with customers and prospects.
  • Gain a deep understanding of your suite of products with the ability empathize with the pain points our solutions solve for our personas.
  • Work closely with Product Management on rolling out new releases and enhancements.
  • Collaborate with Sales and Sales Enablement teams to arm our sales teams with the resources they need to be successful in achieving growth targets.
  • Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization as it pertains to your products.
  • Help in creating content for marketing-owned channels, including website, blog, sales collateral, white papers, sales presentations, and customer case studies.
  • Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling.
  • Continue to optimize the channels where your products show up and make data-driven decisions based on internal reports.
  • Support win/loss analysis, competitive positioning, and more.

Here's What You Need:

  • A minimum of 8 years total work experience with 3-4 years in marketing (preferably in product marketing for SaaS).
  • Excellent written and verbal communication skills.
  • Strategic thinking and ability to define and pursue high level objectives.
  • Outstanding attention to detail.
  • Self-motivated to drive personal and group outcomes.
  • Problem solving skills, with the ability to think on your feet.
  • Leadership skills with the ability to command a room with executives and more senior coworkers present.
  • Ability to work in cross-functional teams and collaborate closely with colleagues across marketing and other departments.
  • An entrepreneurial drive and work ethic.
  • Ability to prioritize in a results-driven, collaborative environment.
  • Aptitude for technology and ability to connect technical concepts with customer value.
  • A passion for creativity and digital content creation a plus.
  • BA in marketing, business, or related field. MBA a plus.

The estimated base salary range for new hires into this role is $88,000 - $100,0000 annually + bonus depending on factors such as job-related knowledge, relevant experience, and location. We also offer a competitive benefits package, details of which can be found here.

Physical Demands
We are not able to offer sponsorship for this position.