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Creative Director

Splash

Splash

Design
United States · Tysons, VA, USA
Posted on Dec 20, 2025
Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Cvent is seeking a strategic and hands-on Senior Director/Director, Creative to lead the activation and execution of our global brand and creative marketing efforts. As one of the most recognized technology names in the meetings, events and hospitality space, this role offers an opportunity to bring Cvent’s brand to life at enterprise scale and inspire audiences through modern, compelling creative. As Senior Director/Director of Brand & Creative Marketing, you will elevate how Cvent shows up across every touchpoint—ensuring our creative execution reflects both our innovation and the human connection at the heart of every event. This role blends creative leadership with operational rigor, helping translate Cvent’s brand strategy into world-class creative that inspires, excites, and drives clear outcomes.

As a company innovating across AI, platform expansion, and customer experience, Cvent’s brand must communicate both our momentum and our vision for the future. Your mission is to close the gap between what Cvent does and how Cvent is perceived—ensuring our brand is as dynamic, accessible, and human-centered as the technology we build and experiences we power.


In This Role, You Will:

Brand Activation & Creative Execution

  • Partner with the VP of Corporate Marketing, internal teams and agency partners to operationalize and activate Cvent’s brand strategy, ensuring it is translated effectively across every touchpoint.
  • Serve as a key steward of the brand, guiding its creative application across channels, products, assets, markets, and internal teams/communications to drive cohesion, clarity, and consistency.
  • Develop scalable brand systems, templates, and guidelines that enable teams to adopt and apply the new brand with confidence and quality.
  • Champion storytelling excellence, ensuring brand narratives are expressed consistently across web, campaigns, social, events, product marketing, and executive communications.
  • Lead the evolution of a social-first creative pillar that drives brand engagement, awareness, relevance, and connection across LinkedIn, Instagram, TikTok, YouTube, and emerging channels.

Global Web & Digital Experience

  • Partner with web, content, and digital teams to shape a cohesive, modern, and conversion-ready brand experience.
  • Bring creative rigor to digital storytelling, UX/UI expression, motion, and content experiences across the buyer/customer journey.
  • Ensure digital and creative strategies are insight-driven and optimized for performance and scale.

Operational & Organizational Leadership

  • Lead, mentor, and inspire a global, multidisciplinary team of designers, motion artists, editors, and agencies.
  • Establish workflows, governance, and scalable processes that bring clarity, accountability, and efficiency to creative operations.
  • Empower creators, designers, and editors with systems and tools that enable both agility and creative quality.

Transformation & AI Empowerment

  • Assess existing creative capabilities and chart a path toward a modern, future-ready creative organization.
  • Integrate AI and emerging creative technologies to enhance output quality, accelerate production, and scale content development.
  • Advance a culture of continuous improvement, experimentation, and professional growth.
  • Proactively identify operational gaps and address through scalable, AI-enabled solutions and processes.

Cross-Functional Partnership & Executive Influence

  • Collaborate with leaders across Marketing, Sales, Product, HR, and Customer Success to ensure creative execution supports a unified brand experience.
  • Present creative recommendations and campaign concepts with confidence, influencing senior stakeholders, ensuring alignment with broader business goals and contributing meaningfully to marketing decisions.
  • Manage agency relationships, budgets, and resourcing models to optimize creativity, efficiency, and business impact.

Here's What You Need:

  • 10+ years of creative, brand, or design leadership—ideally in B2B SaaS, enterprise technology, or fast-paced digital organizations.
  • Experience developing creative for global brands with large, diverse audiences and multi-channel complexity.
  • A portfolio showcasing systems-level thinking, storytelling excellence, and digital-first creative execution.
  • Proven leadership of creative teams and agency partners across disciplines and geographies.
  • Strong fluency in modern creative tools, digital design systems, and AI-enabled creative workflows.
  • Exceptional communication, strategic thinking, and forward-looking creative.
  • Demonstrated ability to build high-functioning teams, guide change with empathy, and operate with operational precision.


Physical Demands

We are not able to offer sponsorship for this position