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Events Program Manager, Hospitality Cloud

Splash

Splash

Administration, Operations
United States · Tysons, VA, USA
Posted on Nov 1, 2025
Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Due to tremendous growth, we are seeking a meticulously detailed individual, who is technically astute but also has a mastery of both communication and people skills to develop key strategic partnerships, while continuously driving improvement in measurable financial/business metrics.

Cvent is looking for an Events Program Manager in our Global Marketing team, supporting Hospitality Cloud, whose main responsibility will be architecting and executing strategies in close collaboration with sales that enhance supplier (Hotel, Convention & Visitor Bureaus, and Hospitality Tech partners) engagements at Cvent's marquee events, starting with Cvent CONNECT and Cvent ACCELERATE. This role is crucial in maximizing the value for supplier partners, including venues, hotels, CVBs, and vendors, aligning with Cvent’s business goals. As an ambassador in the hospitality community, the ideal candidate thrives on relationship-building and strategic planning to create exceptional event experiences with measurable results.


In This Role, You Will:

  • Go-to-Market Strategy & Supplier Engagement: Develop and execute action plans for supplier attendance and revenue goals at Connect and Accelerate events using targeted marketing strategies and onsite engagement opportunities
  • Cvent CONNECT Sponsorship & Trade Show Success: Lead global sponsorship strategy across events, develop innovative packages, and help manage sponsor relationships from inception through post-event reporting
  • Sales Enablement & Support: Collaborate with sales teams, manage CRM processes, create enablement materials, and provide customer-facing subject matter expertise to support supplier value communication
  • Hosted Buyer & VIP Experience Ideation: Create hosted buyer programs and exclusive experiences for suppliers to deepen relationships
  • Content & Community Strategy: Partner with content teams for thought leadership opportunities and advocate for supplier contributions
  • Market Analysis & Reporting: Conduct competitive analysis, identify revenue opportunities, and inform package development
  • Event Follow Up: Collaborate with demand and other teams to ensure there is a plan to follow up with attendees and leads within a timely and effective manner
  • Cross-Functional Strategic Alignment: Ensure strategic alignment among all departments related to the supplier-side engagement in marquee events

Here's What You Need:

  • Bachelor’s degree or equivalent experience working with partnerships and multi-channel sales organizations
  • 10+ years of experience in customer-facing/revenue-generating roles and at least 5 years in Event Planning, Hospitality Event, Sales & Catering, or in Hospitality Event Technology
  • Communication: Strong proficiency in creating marketing content and presentations.
  • Ability to work with MS Office Suite (Word, PowerPoint, Excel) and Salesforce.com or similar contact management software
  • Cross-Functional Collaboration: Expertise in coordinating with internal teams and global stakeholders
  • Strategic Thinking: Proven ability to align strategies with business goals
  • Relationship Building: Excellent interpersonal and communication skills
  • Project Management: Skilled in managing complex projects in fast-paced environments

Physical Demands
We are not able to offer sponsorship for this position