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Digital Marketing Manager

Splash

Splash

Marketing & Communications
United States
Posted on Tuesday, June 18, 2024

Splash's mission is to develop the most innovative event technology on the planet to help marketers reach and engage their target audiences. From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to efficiently scale event programs and connect event-driven engagement to business results. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance.

What we’re looking for 🔎

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote Splash and its products/services to increase brand awareness and generate pipeline.

This role requires an in-depth understanding of digital marketing strategies, analytics, and tools, as well as the ability to collaborate with other departments to achieve business goals. Working closely with sales, customer success, product marketing, and marketing ops, to ensure our events are delivering the results needed to continue to fuel Splash’s growth.

In this role, you’ll get to...

Strategy Development

  • Design and implement comprehensive digital marketing strategies, frameworks, and experiments leveraging intent-data, to increase brand awareness, drive traffic, and generate pipeline.

Integrated Campaign Management

  • Plan and execute digital marketing campaigns across various channels including SEO/SEM, paid social (LinkedIn, Meta), display advertising (Google, 6Sense) and email.
  • Identify and execute on optimization areas for digital ads (e.g. budget allocation/efficiency, conversion rate optimization, experimentation with new ad types, experimenting with messaging / audiences).

SEO and SEM

  • Develop and implement SEO strategies to improve organic search rankings and drive website traffic in partnership with Content and Web teams.
  • Surface relevant insights around organic search volume for specific keywords to ensure we’re incorporating this into our campaign and content planning process.
  • Optimize key webpages for conversions.
  • Manage paid search campaigns to drive efficient lead generation and pipeline.

Email Marketing

  • Create and manage email marketing campaigns in partnership with Marketing Ops and Product Marketing, including newsletters, automated workflows, and lead nurturing sequences.

Performance Analysis

  • Develop dashboards as needed, monitoring and analyzing campaign performance metrics, providing insights and recommendations to improve results.
  • Use analytics tools such as Google, 6Sense, Salesforce, Tableau, Marketo and paid social platforms, and communicate performance metrics across Team Revenue.

Budget Management

  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.

Collaboration

  • Work closely with the sales team to ensure alignment of marketing and sales efforts. Collaborate with graphic designers, content creators, and other stakeholders to execute campaigns.

Stay Updated

  • Keep ahead of the latest trends and changes in digital marketing (like AI), adjusting strategies as needed.

Qualifications:

Education

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, and/or relevant certifications (e.g., Google, 6Sense, Salesforce, Tableau) is a plus.

Experience

  • Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful campaigns and achieving results.

B2B Marketing (SaaS preferred)

Skills

  • Strong understanding of current digital marketing concepts, strategies, and best practices.
  • Proficiency in marketing automation and analytics tools (e.g., Google, SEMrush, 6Sense, Marketo, Salesforce, Tableau).
  • Excellent written and verbal communication skills.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving skills.
  • Experience with A/B and multivariate experiments.

Attributes

  • Proactive.
  • Ownership of their domain.
  • Highly organized and detail-oriented.
  • Ability to work in a fast-paced, dynamic environment.
  • Passionate about staying up-to-date with digital marketing trends.

Technology

  • Google Analytics
  • Google Tag Manager
  • Google Looker Studio
  • Google Ads
  • LinkedIn (Paid Social)
  • Meta (Paid Social)
  • SEMRush
  • 6Sense (Preferred)
  • Salesforce (Preferred)
  • Tableau (Preferred)
  • Marketo (Preferred)

What we offer and other fun stuff!

We’re taking a new and improved approach to compensation and the way we #takecare of our Splashers: an approach that makes a lot more sense in this remote world we live in and looking toward the future of work. You can read more here. In a nutshell, we offer…

  • 💰 Competitive base salary and stock options. Our success is your success 📈
  • 💻 Brand new MacBook Pro / Linux and monthly stipend for work-from-home expenses.
  • 🏥 Great healthcare benefits, with paid coverage for you and your family
  • 🌴 Plenty of vacation days, with Splash-specific days off and 2 extra Mental Escape (M.E.) days per quarter to unplug from work
  • 🗺 Remote first organization
  • A bunch of other great perks/benefits that would make this description too long if we included it 😉

It doesn’t stop there! Although we’re a remote company, we understand the importance of in-person connection. 🛫 We have a yearly company offsite and fun virtual events with the rest of your team and the company.

What's next?

If you’re interested in joining the team, apply below and you can expect to hear from us soon 🙂. Please give us at least 2 weeks to get back to you, as it takes a little TLC to review applications and see if there's a possible fit for you here. We promise we’re not ignoring you by playing Pokemon all day or waiting anxiously for an NSYNC reunion 👀 It just takes a little TLC to go through all the applications and see if there’s a possible fit for you here.

When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you are looking for, the skills and experience you bring, what similar jobs pay and make sure there’s fair pay among those you’ll be working with. The base compensation amount for this role is targeted at $110,000 - $117,500 for those who are located in the United States. In addition to your cash compensation, every full-time employee will be able to participate in our employee equity program. Final offer amounts are determined by multiple factors including your experience and expertise and may vary from the amounts listed above. What we can’t quantify for you are all the exciting challenges, supportive team, and amazing culture we enjoy. Please click here to gain invaluable insights from our Splash Culture Book.

At Splash, we believe that big ideas and great communities come from a team that celebrates diversity of all kinds. We are committed to being an equal opportunity workplace and encourage people from all backgrounds to apply.

We collect personal information (PI) from you in connection with your application for employment with Splash, including the following categories of PI: identifiers, 8 personal records, 9 commercial information, 10 professional or employment information, 11 non-public education records 12 and inferences drawn from your PI. 1314 We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [privacy@Splashthat.com].