Application Instructions

To be considered for this role, applicants are required to complete the following questions via this Google Form:

https://forms.gle/PaeehARLFCC9Np3AA

Your answers will provide us with insight into your experience and expertise in lifecycle marketing, particularly in the DTC subscription space.

We appreciate your time and look forward to reviewing your application.

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Overview

As the Senior Lifecycle Marketing Manager, you will own the end-to-end CRM and lifecycle marketing strategy to drive engagement, retention, and revenue. This role requires someone who can seamlessly transition between high-level strategic thinking and hands-on execution, including campaign design, content development, automation setup, and performance analysis.

You will build, optimize, and scale automated workflows, ensuring customers receive the right message at the right time. If you’re data-driven, thrive in creating exceptional customer experiences, and are excited to take full ownership of lifecycle marketing, this role is for you.

Responsibilities

Strategy & Planning

• Develop and own the customer lifecycle strategy to drive activation, engagement, retention, and growth, with a focus on DTC subscription models.
• Define key customer journeys, segmentation strategies, and lifecycle programs to maximize customer value, including referral and loyalty initiatives.
• Identify opportunities for growth through personalized messaging, automation, and testing.

Execution

• Write and execute email, SMS, and in-app campaigns, including crafting compelling messaging and positioning tailored to user segments.
• Build automated workflows and campaigns across the lifecycle funnel (e.g., onboarding, nurturing, win-back), particularly for subscription services.
• Develop and implement referral campaigns to drive customer acquisition and engagement.
• Manage campaign setup, QA, and deployment in CRM platforms.

Optimization & Reporting

• Continuously monitor, analyze, and report on campaign performance and customer engagement metrics.
• Run A/B tests on subject lines, content, workflows, and timing to optimize for open rates, CTR, and conversion.
• Use data and insights to inform next steps and refine lifecycle strategies.

Cross-Functional Collaboration

• Collaborate with Product/Engineering, Design, Data, and Growth teams to align lifecycle campaigns with overall business objectives.
• Work with customer insights to inform and iterate on messaging and positioning.

What You Bring

• 5+ years of experience in lifecycle marketing, CRM, or retention marketing, preferably in a DTC subscription-based eCommerce environment.
• Proven experience designing and executing automated workflows (onboarding, engagement, retention, win-back) and referral campaigns.
• Strong understanding of email marketing platforms (e.g., Blueshift, Klaviyo, Iterable, Braze, or similar tools).
• Excellent copywriting skills with the ability to craft clear, compelling, and customer-centric messaging.
• A data-driven mindset with experience in A/B testing, campaign analysis, and deriving actionable insights.
• Ability to work independently, own projects, and execute end-to-end with high attention to detail.
• Strong collaboration skills to work cross-functionally with product, growth, and data teams.

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About Sequencing

Sequencing is a leader in genetic insights, focused on changing lives and changing the world. We help individuals understand their genes so they can live longer, healthier, and happier lives. Our personalized genetic insights enable people to manage health risks and leverage their unique traits.

Sequencing makes Whole Genome Sequencing, the world's most comprehensive genetic testing, accessible and affordable. Our clinical-grade test and genetic analysis screens for over 15,000 conditions, providing deep insights into potential health risks. It translates genetic data into actionable steps to manage health and enhance well-being.

Our user base is rapidly expanding, and the personal genomics market is experiencing unprecedented growth. We’re venture-backed and scaling rapidly to meet consumer demand.

Sequencing.com is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.