Senior Growth Marketing Analyst, App Marketing
SeatGeek
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.
By catering to both consumers and enterprises, we’re powering a new, open entertainment ecosystem where fans have effortless access to experiences, and teams, venues, and shows have seamless access to their audiences. Because everyone should expect more from ticketing.
As an App Marketing Sr. Analyst on the Paid Social and Programmatic team, you’ll play an integral role in establishing a multi-million dollar marketing channel that has a direct impact on SeatGeek’s overall user & revenue growth.
You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with marketing analysts, product managers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, fact-based approach. You’ll report to our Growth Marketing Director, Social & Programmatic.
What you'll do
- Manage the end-to-end execution of app install campaigns across Facebook, Google, and Apple Search Ads to deliver ambitious growth targets
- Scale paid app campaigns with adherence to ROAS targets
- Manage and report on day-to-day performance using a rigorous analytical approach to ensure that we are spending efficiently and and make strategic recommendations
- Develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
- Manage relationships with external advertising partners (Appsflyer, Facebook, Google, Apple, etc)
- Set a holistic app install strategy across paid and owned placements
- Develop innovative tactics and programs to drive high-quality organic installs and improve organic acquisition through app store optimization, ratings and reviews, referrals, and more
- Collaborate with internal stakeholders (Creative, Analytics, Product) to align our marketing strategies with enterprise-wide initiatives
What you have
- 5+ years of hands-on experience running paid advertising programs focused on driving app installs across Facebook, Google, Apple, and owned channels
- A deep understanding of app measurement capabilities and limitations (iOS14.5, etc)
- Analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
- Excellent written, verbal, and interpersonal communication skills
- Ability to lead multi-disciplinary teams on complex projects
- A curiosity that drives you to be scrappy and gritty. You love experimenting and learning. You thrive in high-tempo environments with quick iteration cycles. You’re impact-driven and will grind away at a problem until you get what you want
Perks
- Equity stake
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Flexible PTO
- Up to 16 weeks of paid family leave
- 401(k) matching program
- Health, vision, dental, and life insurance
- Annual subscriptions to Headspace, Ginger.io, and One Medical
- $120 a month to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
The salary range for this role is $74,000 - $113,000. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
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