Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold’s products address the Messaging, Loyalty and Experiences marketing offerings, to a customer base that is categorized in three segments: Enterprise, Professional and Commercial. Marigold provides the most comprehensive set of use cases for Marketers at any level. Headquartered in Nashville, TN, Marigold has offices globally across the United States, Europe, Australia, New Zealand, Malaysia, India, South America and Central America, as well as in Japan.
In this position, as a data analyst and marketing consultant, you will be responsible for building and analyzing an environment to promote the use of data by clients. From there, you will be in charge of creating the ideal form of digital marketing to solve business issues and proposing measures through platforms such as loyalty marketing and MA.
As an expert in loyalty marketing, you will support the development of marketing strategies that meet the client's business needs. Design loyalty programs and plan measures to improve customer loyalty. Planning various marketing initiatives based on data analysis and analyzing their effectiveness Proposal of data utilization.
As an expert in loyalty marketing, plan and develop ideal customer loyalty programs and loyalty measures Planning effective analysis projects based on the client's business issues Manage the analysis project and present the analysis results in an easy-to-understand manner. Propose effective measures based on suggestions obtained from analysis results Build analytical models based on theoretical knowledge of statistics and machine learning Design and build analytical environments and databases.
A wide range of domestic and international industries, including apparel and cosmetics retailers, banks and insurance companies, retail manufacturers, etc. How to proceed with the work: Assigned to projects according to the degree of difficulty and availability of the project Communicate directly with client personnel and prepare materials and presentations for business reviews. Coordinate and negotiate with internal and external stakeholders, and control external vendors. Collaborate cross-functionally with internal Product Manager, Sales, Solution Consultant, Service & Support Team Provide clients with the latest industry analysis and trend information, etc.