Customer Marketing Manager
Sailthru
The Company:
Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. By joining together these leading solutions through a set of common services, Marigold provides the most comprehensive set of use cases for marketers at any level. Headquartered in Nashville, Tennessee, Marigold has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.
What You’ll Do:
Develop and drive marketing programs, content, and tactics that proactively engage customers
Build and manage advocacy programs and customer reference repository to enable efficient outreach for references & success stories.
Strong passion for serving and understanding customers
Interpersonal skills to help nurture customer relationships and work with cross-functional teams
Incredibly creative marketing and communication skills
Analytical skills to determine marketing effectiveness and ROI of customer marketing efforts
Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Lead and manage customer engagement programs, such as in-person/virtual events, workshops, annual conferences, and ongoing nurture campaigns
Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
Help marketing and sales meet business objectives through customer advocacy initiatives
Build cross and upsell campaigns with sales and customer success teams
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
Manage a library of up-to-date customer success stories
Develop a customer lifecycle campaign program and work with marketing operations to implement
Create marketing content for account management/customer success to help at-risk customers with training
Identify happy customers for upsell, cross-sell, and advocacy opportunities
About You:
You are passionate about engaging customers, have a customer service mindset as well as proven B2B marketing campaign experience and solid creating writing chops. You’ll drive upsell and cross-sell marketing campaigns across Marigold’s diverse customer base via a regular cadence of email, events, webinar and other digital communications in partnership with the Sales, ABM, Product Marketing, Demand Generation, Client Success and other functional teams.
Ideal Qualifications:
Passionate customer-centric marketer with experience building and executing multi-threaded install base (cross-sell and upsell) campaigns
Metrics-driven , with an analytical approach to solving business problems
Creative and strategic approach to building campaigns and engaging customers
Strong interpersonal, strategic and tactical planning and analytical skills.
Salesforce, marketing automation (preferably) Hubspot, ABM (preferably 6Sense) experience
Strong interpersonal and communication skills, including excellent written, oral, listening and presentation skills
Ability to work well under pressure and interact with stakeholders across multiple departments
3+ years of marketing experience, preferably in B2B
Experience building customer relationships and advocacy programs
Passionate about serving and understanding customers
Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
Self-starter and intellectually curious
Coachable and open to feedback
Operate with a sense of urgency, quality focus, and resourcefulness
Thrives in a dynamic, fast-paced environment
A collaborative team player with high standards and ethics who also brings a sense and enjoys working with people who work hard, play hard, and laugh often
What We Offer:
Competitive salary and benefits including: medical/dental/vision, life and accident insurance
Unlimited PTO (we call it Open Time Away) and a generous paid holiday schedule
401k plan with a company match on your contributions
Supportive work environment with flexible work hours
Paid parental leave
Opportunities to ensure you are always learning and growing