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Marketing Strategist



Marketing & Communications
Multiple locations
Posted on Friday, September 22, 2023

The Company

Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold’s products address the Messaging, Loyalty and Experiences marketing offerings, to a customer base that is categorized in three segments: Enterprise, Professional and Commercial. Marigold provides the most comprehensive set of use cases for Marketers at any level. Headquartered in Nashville, TN, Marigold has offices globally across the United States, Europe, Australia, Malaysia, New Zealand, South America and Central America, as well as in Japan.

The Role

Marigold is looking for a dynamic Marketing Strategist to work with our top Fortune 500 clients across retail, travel, financial and media verticals in the APAC region. Key responsibilities include strategic planning, customer experience design, and marketing transformation engagements to drive positive business outcomes

What You’ll Do

Business and Team Leadership

  • Create practices, approaches, processes and documentation to deliver best in class Marketing Consulting. This includes creating a globally adaptable model, allowing for regional localization

  • Train, mentor, inspire, empower, and collaborate with a team of marketing experts, consultants, and analysts to drive client marketing strategy

  • Actively partner with business development and customer success teams to provide strategic advisory support to prospects and client engagements

Client Consulting

  • Lead client engagements, cultivating and nurturing the relationship to earn “trusted advisor” status with executive & C-Level client leaders

  • Master data storytelling by interpreting data and inspiring change that impacts both customer loyalty and ROI

  • Consult and drive clients through appropriate engagement models including Consumer Decision Journey, leveraging cross-channel marketing industry expertise and customer experience best practices

  • Lead & evangelize strategic frameworks to create channel agnostic contact strategies via targeting, segmentation, offers, messaging, testing, reporting, and analysis

  • Subject matter expert on vertical and/or channel, and the APAC region

  • Maintain recurring communications with customer teams at all organization levels

  • Work with internal cross-functional teams providing leadership into the creation of quarterly business reviews, industry benchmarks, holiday studies, client KPIs, and lifecycle marketing initiatives including acquisition, engagement, retention, loyalty and reactivation

Solutions Development and Sales Enablement

  • Design sales enablement materials and train Success & Sales organization on best tactics to sell Marketing Consulting solutions to clients and prospects

  • Scope & co-sell solutions to support enterprise Sales deals

  • Optimize and manage solutions that drive industry innovation, aligning offerings with client and market demand, including process to scale execution, deliverables, and supporting contract language

Thought Leadership & Public Speaking

  • Collaborate with the Global Content team to develop insight-driven thought leadership and positioning for the APAC region and within the digital marketing industry including quarterly benchmarks, best practices, and topical content marketing in the form of blogs, webinars and speaking engagements at conferences/events

Ideal Qualifications

  • 7+ years in the field of Marketing or Management Consulting

  • Leader, collaborator, team-oriented with entrepreneurial spiri

  • Strong consulting, solution selling and presentation skills

  • Ability to interpret data to solve business problems

  • Experience designing and deploying marketing strategies within a real-time decisioning environment

  • Loyalty lifecycle marketing expertise, specifically program design and optimization

  • Strong understanding of digital marketing trends and key consulting frameworks and methods

  • Experience with marketing automation tools, system architecture diagrams and understanding data integrations and requirements for a given marketing strategy

  • Ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization

  • Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches

  • Project planning and project management skills

  • Ability to synthesize complex concepts in simple terms

  • Strong oral and written communicator; ability to create high quality documents and deliverables using Google Suite and MS Office and other applications as needed

  • Analytically oriented with advanced Excel skills and comfort manipulating data to demonstrate visual trends in meaningful ways

  • Familiar with analytical techniques in support of cross-channel marketing including profiling, segmentation, analysis, and modeling

  • Experienced in identifying and documenting business requirements for new marketing programs

  • Familiar with best of breed marketing tools including business intelligence, campaign management, customer analytics, social media monitoring and content management

  • Advanced-level software knowledge including MS & Google Office Suite

Nice to Have

  • Brand or agency experience with digital marketing programs

What We Offer

  • Unlimited PTO (we call it Open Time Away) and birthday leave

  • Remote first position or work from our Melbourne or Sydney WeWork space if you prefer

  • Salary Continuance & Life Insurance

  • Flexible work hours

  • Lunch (select days), snacks, drinks options and coffee (if working from the office space)

  • Weekly virtual fitness sessions

  • Unlimited access to LinkedIn Learning for your professional and personal development