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Customer Marketing Manager



Marketing & Communications, Customer Service
Posted on Thursday, August 31, 2023

The Company:
Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold includes Campaign Monitor, Emma, Vuture, Sailthru, Selligent and Cheetah Digital. By joining together these leading solutions through a set of common services, Marigold provides the most comprehensive set of use cases for marketers at any level. Headquartered in Nashville, Tennessee, Marigold has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.

What You’ll Do:

  • Develop and drive marketing programs, content, and tactics that proactively engage customers

  • Build and manage advocacy programs and customer reference repository to enable efficient outreach for references & success stories.

  • Strong passion for serving and understanding customers

  • Interpersonal skills to help nurture customer relationships and work with cross-functional teams

  • Incredibly creative marketing and communication skills

  • Analytical skills to determine marketing effectiveness and ROI of customer marketing efforts

  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities

  • Lead and manage customer engagement programs, such as in-person/virtual events, workshops, annual conferences, and ongoing nurture campaigns

  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.

  • Help marketing and sales meet business objectives through customer advocacy initiatives

  • Build cross and upsell campaigns with sales and customer success teams

  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates

  • Manage a library of up-to-date customer success stories

  • Develop a customer lifecycle campaign program and work with marketing operations to implement

  • Create marketing content for account management/customer success to help at-risk customers with training

  • Identify happy customers for upsell, cross-sell, and advocacy opportunities

About You:

You are passionate about engaging customers, have a customer service mindset as well as proven B2B marketing campaign experience and solid creating writing chops. You’ll drive upsell and cross-sell marketing campaigns across Marigold’s diverse customer base via a regular cadence of email, events, webinar and other digital communications in partnership with the Sales, ABM, Product Marketing, Demand Generation, Client Success and other functional teams.

Ideal Qualifications:

  • Passionate customer-centric marketer with experience building and executing multi-threaded install base (cross-sell and upsell) campaigns

  • Metrics-driven , with an analytical approach to solving business problems

  • Creative and strategic approach to building campaigns and engaging customers

  • Strong interpersonal, strategic and tactical planning and analytical skills.

  • Salesforce, marketing automation (preferably) Hubspot, ABM (preferably 6Sense) experience

  • Strong interpersonal and communication skills, including excellent written, oral, listening and presentation skills

  • Ability to work well under pressure and interact with stakeholders across multiple departments

  • 3+ years of marketing experience, preferably in B2B

  • Experience building customer relationships and advocacy programs

  • Passionate about serving and understanding customers

  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

  • Self-starter and intellectually curious

  • Coachable and open to feedback

  • Operate with a sense of urgency, quality focus, and resourcefulness

  • Thrives in a dynamic, fast-paced environment

  • A collaborative team player with high standards and ethics who also brings a sense and enjoys working with people who work hard, play hard, and laugh often

What We Offer:

  • Competitive salary and benefits including: medical/dental/vision, life and accident insurance

  • Unlimited PTO (we call it Open Time Away) and a generous paid holiday schedule

  • 401k plan with a company match on your contributions

  • Supportive work environment with flexible work hours

  • Paid parental leave

  • Opportunities to ensure you are always learning and growing