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ABM Specialist

Sailthru

Sailthru

Operations
Remote
Posted on Thursday, August 31, 2023

The Company:
Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold includes Campaign Monitor, Emma, Vuture, Sailthru, Selligent and Cheetah Digital. By joining together these leading solutions through a set of common services, Marigold provides the most comprehensive set of use cases for marketers at any level. Headquartered in Nashville, Tennessee, Marigold has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.

What You’ll Do:

  • Work with the broader ABM team to execute 1:1, 1:few and 1:many campaigns with the goal of generating pipeline

  • Collaborate closely with the broader ABM team and align with the strategy defined by the ABM Managers

  • Be responsible for setting up campaigns using LinkedIn Advertising, Display, and other paid media channels

  • Deliver account research and analysis to drive ABM strategies - using 6Sense or searching for industry trends or account-specific news

  • Use 6sense to create segments and make other updates as needed

  • Assist in creating Hubspot pages

  • Salesforce reporting and campaign creation

  • Write ad and landing page copy that aligns with campaign messaging

  • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

  • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics

  • Provide ongoing reporting, campaign insights

Ideal Qualifications:

  • The ideal candidate is hands-on and results-oriented, with strong communication and problem-solving skills, along with experience in a fast-paced environment

  • Excellent organizational, communication and writing skills

  • Previous understanding of and success in executing multi-channel campaigns using channels including LinkedIn and display ads

  • Understanding of SaaS

  • Analytical and data driven

  • Researcher mindset

  • Experience building landing pages in Hubspot is a plus

What We Offer:

  • Competitive salary and benefits including: medical/dental/vision, life and accident insurance

  • Unlimited PTO (we call it Open Time Away) and a generous paid holiday schedule

  • 401k plan with a company match on your contributions

  • Supportive work environment with flexible work hours

  • Paid parental leave

  • Opportunities to ensure you are always learning and growing