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Senior Creative, Copy II



Abu Dhabi - United Arab Emirates
Posted on Friday, October 20, 2023

Role x You:

As a Senior Copywriter you are responsible for taking a client's advertising brief and generating original ideas that grab the attention of the target audience. You are involved in creating campaigns that have an instant, positive impact in order to promote the product or brand being advertised. This may include creating straplines, slogans, body copy, content ideas, jingles and scripts that accompany advertising visuals. Copywriters will work in close partnership with Art Directors and wider creative teams and will have input to the visual elements as well.


Creative (70%)

  • Help develop and review creative briefs that provide strategic insight and creative inspiration

  • Deliver high quality output by creating 360 campaigns with storytelling at the core

  • Ensure content is innovate, on brand and consistent with the Virtue values

  • Work with relevant departments to produce standout and strategically focused concepts and campaigns

  • Ensure creative is executed within agreed strategy, deadlines, and budget

  • Excellent communication and presentation skills

  • Take on appropriate projects and own them, start to finish

  • Manage and work independently, under tight deadlines, while juggling multiple projects

  • Participate in client meetings

  • Lead concept presentations

  • Develop creative concepts and campaigns in collaboration with the Creative Leads ensuring high quality, on briefs

  • Attend market research as appropriate

Entrepreneurial (20%)

  • Stay current with and constantly improve all core design-related skills

Leadership (10%)

  • Become the creative voice for your accounts

  • Work with account management to grow our business on existing clients

  • Optimize workflow to ensure consistently positive results across projects.

  • Develop good relationships with your clients

  • Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs

  • Mentor Junior Creatives

  • Represent Virtue on shoots and at social-event with clients.

  • Sharing best practice with Virtue Creative community

You will have these:

  • Proven track record working as a copywriter

  • Experience of working within a global advertising agency

  • Examples of stand-out copy and possibly award-winning

  • Experience of working within a global complex matrix environment

  • Ability to work collaboratively and influence others

  • Continuous improvement mindset

  • Strong communications skills with the ability to engage a range of audiences

  • Excels under pressure and thrives with new challenges

We’d love if you also have these:

  • As a global agency, additional language skills are an advantage

Working at VICE:

We want to find people who believe in our mission and goals and feel inspired to grow while they’re here, rather than someone who checks the boxes but isn’t invested. We encourage you to apply and show us what you’ve got. VICE Media Group prioritizes the voices, ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don’t just “tolerate” differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE.



VICE Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

Candidates, please note that if you are contacted by anyone with an email other than purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.