Role x You

You are a creative, data-driven social native, who will play a key part in Refinery29’s off-platform and visual storytelling across social platforms. You are confident across Instagram, TikTok, Facebook and Snapchat. You must have extensive knowledge of new and emerging social platforms, experience collaborating with a social community, and a desire to be on the cutting edge of audience development. Superior organizational abilities, excellent communication skills, and attention to detail are a must.

Role x Team

You are part of a team who will grow Refinery29’s smart, driven, and stylish social-first audience through creative storytelling and smart copyrighting. You are a point of contact for our editorial leads, advising on platform and format to bring their ideas to life, underpinning decisions with data, and reporting to the Social Media Director.

In the short term you will…

• Daily content scheduling across various social media platforms, ensuring a regular cadence of series and balance of new formats with a focus on vertical video creation

• Work closely with the editorial team to ideate packaging of stories, live reporting, and new and creative executions on various platforms

• Coordinate the design, production and deployment of social-first visual and motion assets by working closely with the design team

• Work closely with analytics for optimized reporting, and be comfortable to analyze content performance using analytics tools (CrowdTangle, Buzzsumo, Domo).

• Use editing tools to record, cut, and edit videos to live natively on the platform

After 6 months in this role you will…

• Generate and pitch social-first video content (including one recurring series) that will resonate with global audiences and align with business goals of the company

• Keep abreast of the next-gen talent and primary sources who represent what R29 stands for, partnering with them on content creation to help present our brand to new audiences

• File invoices and track budgets as required

And after a year you should be…

• Ideating around new tools and testing in innovative ways

• Support & coordinate the design, production and deployment of social first projects

• Report on success, identifying trends and opportunities

Responsibilities:

• Work closely with the global editorial and affiliate teams, to produce mission-driven social first content and projects working hand-in-hand with editorial

• Analyze and create reports on audience data and make recommendations for maximum growth and impact

• Build an active and engaged Gen-Z audience on our platforms

• Identify, approach and negotiate with external talent to work with Refinery29 for social content

• Keep abreast of all industry news and updates across social platforms and their technologies that might affect performance

• Provide strategic insight to the business on archetypes, best practice and story positioning, feeding back to our commercial team on where there could be monetizable opportunities

You have these:

• 1+ years of consumer-facing social media management or similar roles

• Extensive knowledge of TikTok and Instagram and all of its features

• The ability to shoot and edit vertical video quickly and on brand

• Clear understanding of audience development strategies and best practices and an understanding of video and platform optimization

• Strong copywriting skills

• Comfortable analyzing content performance using analytics tools (CrowdTangle, Google Analytics, Buzzsumo, Domo, Adobe Creative Suite)

• Strong leadership, communication, and management skills

• A love and an eye for Refinery29's aesthetic is a must!

We’d love if you also have these:

• Energized working in a fast-paced, high volume operation

• College degree preferred

• A native understanding of social media

• Collaborative and open to feedback in pursuit of constantly pushing content to new heights

• Extremely organized but with attention to detail

• Outstanding creative ideas and sound editorial judgement

Working at VICE:

We want to find people who believe in our mission and goals and feel inspired to grow while they’re here, rather than someone who checks the boxes but isn’t invested. We encourage you to apply and show us what you’ve got. VICE Media Group prioritizes the voices, ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don’t just “tolerate” differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE.

About Refinery29:

Refinery29 is the leading media and entertainment destination focused on women and underrepresented voices. Through a wide spectrum of lifestyle stories, original video programming, social, shareable content, and experiences, Refinery29 provides its global audience with the inspiration and tools to discover and pursue a more independent and informed life. Refinery29 is part of Vice Media Group, a global multi-platform media company.

Accommodations:

Agencies:

VICE Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

Equal Opportunity Employer:

VICE Media (VICE.com, VICE Studios, VICE TV, Virtue, VICE News, Refinery29, PULSE Films, i-D) is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

This position is not eligible to be performed in Colorado.

This position is represented by a labor union and covered by one or more collective bargaining agreements.

Candidates, please note that if you are contacted by anyone with an email other than @vice.com purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.

The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Pay Range Details:

New York/California: 60,000 - 63,000 USD