The PR Manager will work closely with the Communications Director and other members of the Communications and Marketing team to develop and roll out a brand and content communications plan, driving successful brand awareness, audience development, and public stature for the venture within KSA. The role will assist with the early development, launch strategy, and subsequent management of communications and promotion for JAX Media’s publishing proposition, with a focus on making the brand famous domestically, respected internationally, and achieving target KPIs, growing audience, and fulfilling stakeholder expectations in KSA. The PR Manager will work closely with domestic and international teams on the development of the JAX Media brand, and will take an active role in managing agency, media, and promotional partnerships required to deliver against brand and comms objectives, as well as navigating local market regulations, sensitivities, and considerations.
JAX is a joint venture between VICE and MBC Group. JAX Media’s primary directive is to create a leading platform for quality digital Arabic language content centred on modern culture anchored in Saudi Arabia. While this role will focus on the delivery of the JAX Media proposition, it should also support and responsibly represent VICE’s growing presence in KSA more broadly.
ROLES AND RESPONSIBILITIES
Oversee and facilitate JAX Media PR strategy and activation in KSA
Serve as a point of contact for press, media, agencies, content creators, key talent, and government entities in aid of successful communications
Support brand and content development creatively and strategically, with a focus on maximising audience impact
Provide market-specific insight, landscape assessment, and strategy to optimise development and activation of JAX Media’s publishing proposition
Maintain strong knowledge of and relationships with the KSA cultural, media, and creative ecosystem
Support the recruitment of talent and identification of potential partners
Take responsibility for successful delivery of PR plans and performance against targets and KPIs set by the Communications Director and General Manager
Ensure that JAX Media communications deliver to the highest standards of creativity, quality, and integrity
Serve as a liaison and ambassador for JAX Media and VICE Media in KSA
Fluent in Arabic and English
Proven experience delivering creative and cultural communications in KSA
5+ years of relevant work experience
Strong knowledge of KSA and GCC cultural landscape
Experience navigating cultural and governmental considerations in KSA
ABOUT VICE MEDIA GROUP
VICE is the world’s preeminent youth media company and content creation studio. Launched in 1994, VICE now operates in over 30 countries and distributes its programming to hundreds of millions of viewers each month across digital, linear, mobile, film and socials.
VICE includes an international network of digital channels; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division; and an international TV network
VICE Arabia is one of the newest and fastest growing regions of VICE with headquarters in Riyadh as well as offices and operations in Abu Dhabi and Dubai.
Candidates, please note that if you are contacted by anyone with an email other than @vice.com purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.