The Social Publisher will oversee strategic and creative aspects of social media channel planning and publishing for our media brand across a range of social platforms, focusing on building audience, engagement, and fully leveraging IP to achieve against KPIs. The role will have holistic oversight and engagement with the process of community building, from channel planning to development, production, publishing, monitoring, and measuring.
The Social Publisher should be deeply familiar with key social platforms, including TikTok, Snapchat, Instagram, and YouTube, with local knowledge of optimizing content performance for these platforms in KSA specifically as well as the GCC / globally. Ultimately this role is all about building and executing a successful strategy for social publishing that generates exponential audience growth in KSA.
VICE Jax is a joint venture between VICE and a large Middle East media partner. VICE Jax’s primary directive is to create a leading platform for quality digital Arabic content centered on modern Arab youth culture anchored in Saudi Arabia. The expectation of this role and others connected with VICE Jax is that you will work on VICE JAX project as well as other VICE Media lines of business, including VICE and Virtue (VICE’s creative agency) projects throughout the Middle East and Africa.
ROLES AND RESPONSIBILITIES
Supervise and direct the implementation of social media publishing
Set a strategy for each channel across different sub-brands, IPs, and formats
Supervise the creation of content to deliver against the strategy
Work closely with platform partners to ensure success
Oversee a social studio team with a focus on driving audience growth & engagement
Monitor and report on feedback and community interaction as it relates to adjustments to the overall social / media strategy
Collaborate with Editorial, Production, Marketing, PR, and Communications teams to ensure brand consistency and strategic alignment
Build deep knowledge of relationships with the audience
Stay up-to-date with social media, technology, platforms, and trends
Fluent in Arabic and English.
3+ years experience in a digital community role
Hand-on experience with target social platforms
Relationships with key platform teams in the region is a strong advantage
Ability to develop creative, engaging, and original content
Exceptional written and oral communication skills
Friendly and outgoing personality
Knowledge of search engine optimization (SEO) and web metrics
Proficient in presentation and social media management tools
Good judgment and problem-solving skills
ABOUT VICE MEDIA GROUP
VICE is the world’s preeminent youth media company and content creation studio. Launched in 1994, VICE now operates in over 30 countries and distributes its programming to hundreds of millions of viewers each month across digital, linear, mobile, film and socials.
VICE includes an international network of digital channels; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division; and an international TV network
Candidates, please note that if you are contacted by anyone with an email other than @vice.com purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.