Recast

getrecast.com

Recast is a marketing measurement platform designed to eliminate wasted advertising spend by providing accurate insights into marketing performance. The platform utilizes advanced techniques in marketing mix modeling (MMM) to help businesses optimize their marketing budgets effectively. With a focus on accuracy, transparency, and model quality, Recast serves a diverse clientele, including complex businesses that manage over $3 billion in annual marketing spend. The company differentiates itself through its rigorous approach to model performance and its commitment to providing unbiased assessments of marketing effectiveness, making it a valuable partner for marketers seeking to improve their decision-making processes.