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Senior Field Marketing Manager

Quartzy

Quartzy

Marketing & Communications
Boston, MA, USA
Posted on Wednesday, February 28, 2024
Quartzy is seeking a Senior Field Marketing Manager to lead our field marketing efforts in order to engage customers (current and prospective) and suppliers in order to amplify the value of the Quartzy platform.
Quartzy is a 100% distributed team.
About You
You'll be at the forefront of our event marketing and related field marketing initiatives. Collaborating closely with our field sales teams, you'll develop and implement field marketing strategies aligned with Quartzy’s growth focus. From logistically planning dedicated customer events & vendor shows/conferences to developing and executing our own supplier shows, you'll be the driving force behind successful events that resonate with our audience.
Why Quartzy
Quartzy is the world’s #1 lab management platform. Every day, hundreds of thousands of scientists from all over the world improve the efficiency of their research by using Quartzy. Our software combines lab resource management and eCommerce, producing unique value in this large market, returning time to researchers who can focus on their next discoveries. Our customers range from wine makers, to food/ag companies, to companies working on COVID testing and therapies. We are humbled every day to serve them.

What You'll Do

  • Develop and execute field marketing strategies to align with Quartzy’s growth goals
  • Deliver integrated marketing programs to drive pipeline growth and customer loyalty with customer and prospect organizations. Programs include Quartzy-led events, regional sponsorships, executive events, hands-on workshops and more to showcase customer success and demonstrate the value of Quartzy to support new customer acquisition and expansion
  • Own agenda, content creation, promotional materials and speaker acquisition for events
  • Understand regional and industry market trends and adjust event strategy accordingly
  • Collaborate with cross-functional teams for seamless event execution
  • Cross-collaborate with other marketing channels – partner marketing, online, social, press, customer references and others to integrate field programs into customer buyer’s journey
  • Implement lead generation tactics to measure the success of activities in terms of how many potential customers were attracted
  • Analyze event data (pre/post) to measure opportunities and tailor strategies for different audience segments
  • Manage relationships with key stakeholders, including customers, partners, and industry influencers
  • Stay informed about industry best practices and continuously improve strategies based on feedback
  • Leverage Hubspot for process optimization and results tracking
  • Budget management, expense monitoring, and reporting on field marketing activities
  • Pitch in on other areas of marketing, as needed

What We're Looking For

  • 5+ years of experience in field/event marketing
  • Life Science and or Biotech industry experience a huge plus
  • Salesforce and Outreach application knowledge is strongly preferred for this role
  • Strong attention to detail with excellent verbal and written communication skills
  • Willing to roll up your sleeves - we’re still a startup, and everyone pitches in to get the job done
  • Ability to navigate through ambiguity - you will know where we need to go, but recognize it won’t always be a straight path to get there
  • Willingness and ability to travel to events - we estimate you’ll be traveling ~60%70% of the time

What We Offer

  • Great Culture - Participate in our fun events like speaker series, virtual happy hours & company/department off-sites
  • Remote Team - We’re a 100% distributed company!
  • Transparency - Weekly all company stand ups, monthly town halls
  • Generous Time Off - Take the time you need, when you need it
  • Internet Stipend - Quartzy provides a monthly stipend for your internet service
  • Great Gear - We’ll set you up for success with the latest tech and help you outfit your home office.
Does this sound like you? We'd love to hear from you.