Social Media Content Creator
Prose, a Public Benefit Corporation
At Prose, beauty is personal. We create truly custom haircare + skincare that’s tailored to the individual because we know that Personalization Works Better. We have the clinical results and over 500K+ 5-star product reviews on Review & Refine® to prove it. Every formula is personalized according to an in-depth consultation that takes into account over 80 factors — from diet to lifestyle, stress levels to ZIP code. This data is processed through a proprietary algorithm and made to order in the Prose lab using naturally powerful + proven-effective ingredients.
This is the opportunity to join a fast-growing startup and an energetic team that is transforming the way people think about and shop for personalized beauty. As a certified B Corporation, and the first and only carbon-neutral custom beauty brand, sustainability and social impact are at the heart of everything we do. We’re doing away with one-size-fits-all beauty standards and creating more inclusive spaces for uplifting the beauty of the individual.
Position Summary:
The Prose team is looking for a Social Media Content Creator who sits within our Organic Social Media Team. The Prose Social Media Content Creator is responsible for creating on-brand social media content, while staying on top of trending topics. In addition, this role will help to execute and manage bimonthly social media photoshoots. By using thoughtful content strategies, this role will help elevate the look and feel of Prose social content while also increasing content posting frequency.
The anticipated base salary range for this role is $70,000 to $80,000 annually (+10% discretionary bonus). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.
Key Responsibilities:
Content Capture
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- Capture and create compelling social media content, including, images, videos, long-form videos, text, and graphics, to engage our audience and align with our brand voice
- Publish and distribute content that includes (but not limited to) social posts, stories, videos, animated gifs, long format videos, etc.
- Produce and shoot engaging social media content that ladders up to overarching social media strategy
- Collaborate with in-house creative team on content capture for larger scale launches and special projects to ensure a cohesive look across channels
- Script, produce and edit ongoing videos for organic content distribution
Trend tracking and Content Ideation
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- Stay up-to-date on the latest trends, best-in-class practices, platform rules, and competitor activity across all platforms
- Research, develop, and conceptualize content across our social channels that that aligns with our creative direction and supports the overall brand vision
- Utilize social listening and trend tracking tools (such as Spate, Meltwater, etc.) to report on social media trends and integrate trends into content
- Ideate and present ideas that push our social boundaries
Social Media Photoshoot Coordination
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- Handle pre-production activities such as scripting, location scouting, casting, and securing necessary equipment and resources
- Manage all aspects of filming, lighting, sound recording, and directing talent for small scale projects like TikToks and large scale projects like shoots with an eye for detail
- Ensure final product meets Prose quality and standards
Key Candidate Requirements:
- 2-3+ years experience in a social media content role OR creative content role for a brand or agency
- Strong knowledge of Instagram, TikTok, Facebook, Pinterest, Twitter, and Youtube
- Must be comfortable in front of and speaking to the camera
- Has a strong portfolio of past branded social media content
- Familiar with post-production content creation such as video editing, color grading, sound design, and adding special effects on iPhone apps and Adobe Premiere
- Has a finger on the pulse of pop culture trends, and current events
- Strong creative writing skills with the ability to write both brand concepts and silly memes
- Must have knowledge of internet lingo
- Is a TikTok expert - someone who knows the app inside and out
- Strong collaboration skills
- Knowledge of the beauty/haircare industry, or has worked in the haircare industry prior is a plus
- Experience working with influencers is a plus
Perks & Benefits:
Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical, dental and vision plans)
- 401k + matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on site
Prose Values
Intentional Inclusivity
- We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
- We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.
Connected Collaboration
- Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication.
- We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
Driven, Together
- We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
- We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge.
Humanity Always
- We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.
- We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.