Web Marketing Data Analyst
Percolate
About Us:
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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. More than 2,200 organizations around the globe including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.
Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.
Overview:
We are looking for a detail-oriented Web Marketing Data Analyst to analyze and interpret web performance data, providing actionable insights that inform business strategy and drive marketing success. As an expert in Google Analytics, you will be the go-to person for understanding how users interact with our digital assets and how we can optimize their experience to achieve business goals.
What you’ll be doing:
- Monitor, analyze, and report on web performance metrics using Google Analytics and other data tools.
- Develop and maintain dashboards that provide real-time insights into web traffic, conversion rates, user behavior, and campaign performance.
- Collaborate with marketing, content, and development teams to provide data-driven recommendations for optimizing website design, user experience, and content strategies.
- Identify trends, patterns, and anomalies in data to uncover opportunities for growth and areas for improvement.
- Translate complex data into clear, concise insights and actionable strategies for non-technical stakeholders.
- Stay updated on industry best practices, analytics tools, and emerging technologies to continuously improve data collection and analysis processes.
What you bring to the team:
- Proven experience as a data analyst, preferably in a web marketing or e-commerce environment.
- Expertise in Google Analytics and proficiency with additional tools like Google Tag Manager, Data Studio, or similar platforms.
- Strong understanding of digital marketing concepts, including SEO, SEM, and user experience optimization.
- Advanced Excel skills and familiarity with database querying languages (e.g., SQL) or data visualization tools.
- Exceptional analytical and critical thinking skills with a knack for turning raw data into strategic insights.
- Excellent communication and presentation skills, with the ability to simplify complex data for diverse audiences.
What we have for you:
At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please click here.
Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also expanded its team and product portfolio with the strategic acquisitions of SAVO, Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.
Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.