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Product Marketing Manager

Percolate

Percolate

Marketing & Communications, Product
Indianapolis, IN, USA · San Diego, CA, USA · Boston, MA, USA · Indianapolis, IN, USA · Remote
Posted on Tuesday, July 9, 2024

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Product Marketing Manager

Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

As part of our Product Marketing organization, you will be part of the team responsible for messaging and GTM for our engagement and content automation solutions as part of Seismic’s Enablement Cloud platform. You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process. You will be an expert in every facet of the customer journey and buyer experience.

THIS IS AN INDIVIDUAL CONTRIBUTOR ROLE

Who you are:

As the Product Marketing Manager reporting to the Sr. Director of Product Marketing, you will lead the positioning, messaging, and go-to-market strategies for Seismic’s offerings around buyer engagement. This includes several capabilities that allow sellers to engage customers throughout the buying journey. It also allows for enablers to manage and control content availability and construction and measures engagement and provides valuable insights to both sellers and enablers. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value.

What you will be doing:

  • Partner with Product Marketing to establish the go-to-market (GTM) vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets.
  • Lead and develop product positioning and messaging by understanding our brand and customer needs when it comes to social selling and buyer engagement, which includes influencing the product roadmap, market trends, and the competitive landscape.
  • Research and create audience-centric messaging, positioning, and value propositions for product areas that highlight unique strengths that clearly differentiate Seismic from competitors.
  • Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams.
  • Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth.
  • Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects.
  • Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecards, etc.
  • Support efforts on pricing and packaging optimization strategies for the business.
  • Establish strategies to drive retention, upsell, and cross-sell for the product area.
  • Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders.

What you bring to the team:

  • 2-4 years of experience in product marketing, product management, or similar discipline at a B2B, SaaS company
  • Experience working with sales enablement, martech, and content management systems (CMS) a plus, but not required
  • Ability to adapt and work at a fast-paced growth startup
  • Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals
  • Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
  • Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
  • Experience using customer, competitive, and market intelligence to inform product roadmap and GTM strategy
  • MBA, EMBA or equivalent advanced degree preferred, but not required

What we have for you: (US)

  • Take time to rest and recharge w/ paid time off, paid company holidays, and end of year company shutdown
  • Medical, dental, vision and 2x life insurance
  • Health Savings Accounts with $1,000 Single/$2,000 Family employer contribution and employer-paid disability plans
  • Fertility & family planning benefits
  • Paid parental leave and family caregiver leaves
  • Annual professional development reimbursement
  • Mental health support + Employee Assistance programs w/ free counseling sessions
  • 401k w/ employer match
  • Equity program and performance-based bonuses
  • Bring Your Own Device technology stipend
  • Seismic Cares Program w/ charitable donation matching
  • Nine Communities of Belonging (employee resource/affinity groups)
  • Access to free paid telemedicine
  • Pre-tax commuter benefits

We are committed to fair and equitable compensation practices.

Seismic’s annual base salary range for this position will vary based on applicant’s location, experience, job level, skills, and abilities as well as internal equity and alignment with market data. The range listed below is the minimum to the maximum of our target hiring range. ​​

This position is also eligible to participate in Seismic’s incentive plans in addition to base salary. The actual incentive amount will vary and will be subject to the terms and conditions set in the applicable incentive plan.

Seismic's salary range for this position
$80,900$139,600 USD

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at talent@seismic.com.

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.