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Lifecycle Marketing Manager

Percolate

Percolate

Marketing & Communications
Indianapolis, IN, USA · Remote
Posted on Saturday, June 29, 2024

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

We are seeking a skilled and experienced Lifecycle Marketing Manager to join our dynamic growth marketing team. In this role, you will be responsible for developing and executing comprehensive email nurture campaigns aimed at engaging both prospects and existing customers throughout their buyer's journey. Your goal will be to optimize customer engagement, retention, and ultimately drive revenue growth.

Key Responsibilities:

  • Develop and Execute Global Email Nurture Campaigns: Design, implement, and manage email nurture campaigns tailored to different segments of prospects and customers, ensuring relevant and personalized content delivery throughout the buyer’s journey.
  • Campaign Strategy and Planning: Collaborate with cross-functional teams to define campaign objectives, target audience, key messages, and performance metrics. Develop a robust strategy that aligns with overall marketing and business goals.
  • Content Creation and Management: Work closely with content creators, designers, and copywriters to develop compelling email content that resonates with the target audience. Ensure all content is on-brand and aligns with campaign goals.
  • Segmentation and Targeting: Utilize marketing automation tools and CRM data to segment audiences effectively and deliver personalized email communications. Continuously refine segmentation strategies to improve campaign performance.
  • Performance Analysis and Reporting: Monitor and analyze the performance of email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. Provide regular reports and insights to stakeholders and recommend optimization strategies.
  • A/B Testing and Optimization: Conduct A/B tests to evaluate different email elements, including subject lines, content, design, and send times. Implement learnings to continuously improve campaign effectiveness.
  • Customer Journey Mapping: Develop and maintain detailed customer journey maps to identify key touchpoints and opportunities for engagement across the buyer’s journey.
  • Compliance and Best Practices: Ensure all email marketing activities comply with industry regulations and best practices, including CAN-SPAM, GDPR, and other relevant data protection laws.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum 5 years of experience in lifecycle marketing, email marketing, or a related role, preferably in a B2B SaaS environment.
  • Proven experience in designing and executing successful email nurture campaigns.
  • Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong project management and organizational skills.
  • Ability to work collaboratively in a fast-paced, cross-functional team environment.
  • Knowledge of best practices in email deliverability, segmentation, and personalization.

Preferred Qualifications:

  • Experience in B2B or SaaS industry.
  • Certification in marketing automation or email marketing.
  • Experience with intent data platforms/tools; ideally 6Sense and Zoominfo

What we have for you:

  • Take time to rest and recharge with generous time off, paid company holidays and end of year company shutdown.
  • Medical, dental, vision, employer-paid life insurance and disability benefits
  • Access to Health Savings Account (HSA) with $1,000 Single/$2,000 annual employer contribution
  • Access to free paid telemedicine and wellness offers through medical plan
  • Fertility and family planning benefits with financial assistance for adoption and surrogacy
  • Paid parental leave and family caregiver leaves
  • Annual professional development reimbursement
  • Mental health support with 12 free counseling sessions for you and your family members
  • 401k with annual employer contribution
  • Equity program and performance-based bonuses
  • Bring Your Own Device technology stipend
  • Seismic Cares Program with charitable donation matching
  • Communities of Belonging (employee resource/affinity groups)

#LI-Remote #LI-LG1

We are committed to fair and equitable compensation practices.

Seismic’s annual base salary range for this position will vary based on applicant’s location, experience, job level, skills, and abilities as well as internal equity and alignment with market data. The range listed below is the minimum to the maximum of our target hiring range. ​​

This position is also eligible to participate in Seismic’s incentive plans in addition to base salary. The actual incentive amount will vary and will be subject to the terms and conditions set in the applicable incentive plan.

Seismic's salary range for this position
$70,400$121,400 USD

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at talent@seismic.com.

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.