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Customer Marketing Manager

Percolate

Percolate

Marketing & Communications, Customer Service
Indianapolis, IN, USA · San Diego, CA, USA · Boston, MA, USA · Indianapolis, IN, USA · Remote
Posted on Sunday, June 9, 2024

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Customer Marketing Manager

The Customer Marketing team is looking for an experienced Customer Marketing Manager to join our team! The ideal candidate has a customer-first mindset and is passionate about understanding our customers’ needs and engaging them in programs that drive mutual success. You will be responsible for optimizing the customer experience across learning & engagement initiatives that span diverse content formats and digital platforms. In this multi-faceted role, you will focus on enhancing customer learning, retention, engagement, and advocacy initiatives by optimizing processes, improving efficiency, and scaling operations with a data-driven approach. Core responsibilities of this role include content creation and curation, content distribution and promotion, and data analysis to track and measure the impact of learning and engagement activities. Additionally, you will evaluate and integrate technology solutions to support strategic initiatives and ensure ongoing management, aligning with evolving business needs.

THIS IS AN INDIVIDUAL CONTRIBUTOR ROLE

Key Responsibilities:

  • Webinar Production & Management: Spearhead the production of high-quality webinars that align with our strategic objectives. Oversee all aspects of webinar creation from conceptualization to execution, ensuring content is engaging and delivers value to our customers.
  • Learning Design & Development: Design and develop content deliverables that are outside the remit of the Customer Education team, bringing forth a learning design perspective to the structure and outcomes. This can include (but not limited to) webinars, Community events, learning materials, customer resources, and presentations.
  • Content Management & Distribution: Manage and strategically disseminate content across a network of channels to maximize reach and impact. This involves not only sharing content but also ensuring it is organized, adapted, and optimized for different platforms and audiences to drive engagement and value.
  • Technology Integration: Assess, integrate, and manage technology solutions to support and advance our initiatives.
  • Program Promotion: Increase visibility and engagement of customer marketing programs and content offerings by leveraging various channels to reach our target audiences.
  • Data Analysis: Conduct thorough data analysis to glean insights that highlight program performance and inform strategic decisions.
  • Process optimization: Develop and document standard operating procedures for Customer Marketing processes to improve efficiency.

What you bring to the team:

In this versatile and highly cross-functional role, the ideal candidate will excel at developing processes, collaborating with internal teams, and combining structure with a strong sense of creativity. You possess a passion for learning design and content development to support customer retention and growth. You excel at managing projects from initiation to completion and do so with an eye for the details that elevate the customer experience.

  • Proficiency in diverse content creation, distribution, and promotion across digital platforms.
  • Proven experience in learning design & development, webinar production, and operations.
  • Deep understanding of customers’ needs, preferences, and behaviors that inform strategies.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
  • Competence in planning, organizing, and managing Customer Marketing projects to ensure successful execution.
  • Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
  • Creative thinking and problem-solving abilities. Skilled in identifying inefficiencies and implementing improvements.
  • Agility to adapt to evolving business needs and priorities in a fast-paced environment.
  • Strong analytical skills, adept at deriving actionable insights from data.
  • Minimum of 5 years’ experience working in customer marketing or customer facing learning development roles.

What we have for you: (US)

  • Take time to rest and recharge w/ paid time off, paid company holidays, and end of year company shutdown
  • Medical, dental, vision and 2x life insurance
  • Health Savings Accounts with $1,000 Single/$2,000 Family employer contribution and employer-paid disability plans
  • Fertility & family planning benefits
  • Paid parental leave and family caregiver leaves
  • Annual professional development reimbursement
  • Mental health support + Employee Assistance programs w/ free counseling sessions
  • 401k w/ employer match
  • Equity program and performance-based bonuses
  • Bring Your Own Device technology stipend
  • Seismic Cares Program w/ charitable donation matching
  • Nine Communities of Belonging (employee resource/affinity groups)
  • Access to free paid telemedicine
  • Pre-tax commuter benefits

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at talent@seismic.com.

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.