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Senior Marketing Manager



Marketing & Communications
Paris, France
Posted on Wednesday, May 29, 2024

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Seismic is a global top 100 cloud company, enabling GTM organisations to deliver end-to-end buyer experience to drive business growth. We are seeking a talented Senior Marketing Manager for South EMEA (SEMEA) who will play a critical role in scaling Seismic’s brand and pipeline to supercharge our success in SEMEA (i.e. France and adjacent markets).

The ideal candidate is someone who excels at equal parts strategy and hands-on execution (across events, webinars, digital, social, email, content, web, and more), can lead cross-functional teams to deliver on time and on budget, and values a close partnership with sales leaders. You’re responsible for working with leaders across sales, inside sales, product marketing, customer success and revenue operations to orchestrate multi-channel ABX campaigns that optimize the pipeline engine for the region.

Reporting directly to the Sr Director, EMEA Marketing, you will be responsible for driving highly targeted ABX campaigns to generate net new and customer expansion pipeline and revenue growth. Accountable for meeting and exceeding quarterly and annual pipeline targets for SEMEA.

Who You Are:

  • Possess a strong sense of ownership and takes pride in all that you do
  • Driven and nimble - comfortable in dynamic environments with changing priorities
  • Skilled at managing multiple responsibilities while striving to exceed expectations
  • Collaborator and team player with leadership potential
  • Has a growth mindset. Intellectually curious. Critical thinker
  • A modern marketer. Understands data and demonstrates problem-soliving skills
  • Performance driven, creative field marketing professional, adept at rigorously managing pipeline, steeped in ABM, digital and social marketing practices

What you will be doing:

  • Drive the annual and quarterly SEMEA GTM/marketing strategy, in partnership with SEMEA GTM teams – focused on pipeline generation, pipeline acceleration and increased bookings – to meet short-term and future quarter pipeline targets for new and expansion business
  • Build a quarterly execution calendar for SEMEA aligned to the region’s business objectives, bookings and revenue targets, and pipeline goals
  • Design and execute highly targeted ABX campaigns (1:1 and 1:few) across all channels (including events, email, paid advertising, social, web, personalized content, gifting, webinars, workshops, direct mail and more) mapped to the customer lifecycle
  • Leverage ABX technology (i.e. 6Sense) for account tracking, personalization and intent, and help automate ABX/MQA workflows and insights for Sales
  • Partner with Inside Sales to ensure they have guidance and resources to translate MQAs and leads into pipeline for the business
  • Regularly share pipeline performance reporting and insights with senior leadership along with actionable recommendations for improvement
  • Participate in EMEA marketing budgeting and planning cycles
  • Take responsibility for marketing performance in SEMEA, including but not limited to the following:
    • Activate global campaigns and programmes for SEMEA region
    • Build organic and earned advocacy at scale
    • Generate local case studies
    • Create local marketing intelligence and competitive insights
    • Review and approve localised content across channels
    • Create and manage social communities, advocacy groups and influencer programmes
    • Manage agency partners and optimise performance
    • Serve as ambassador of first impressions, speaking at public events and engaging in targeted industry groups / events / communities
    • Reporting and ongoing analysis of regional marketing performance
    • Collaborate with other Regional Marketing Managers, leveraging each other’s best practices to maximise EMEA Marketing team’s performance.
    • Support sales pitches when required

What you bring to the team:

  • Bachelor’s degree or equivalent experience
  • 5-8 years of B2B Enterprise marketing experience
  • Generalist, with a breadth of expertise in various marketing disciplines, i.e. ABM, digital, content, demand gen, events, media, PR/social, SEO, content, web, data/analytics
  • Excellent verbal and written communication
  • Prior experience working in a start-up environment a plus
  • Native French speaker

What we have for you:

  • Take time to rest and recharge w/ Paid time off, paid bank holidays, end of year company shutdown
  • Fertility and family planning benefits with financial assistance for adoption and surrogacy
  • Group healthcare and risk benefits
  • Equity program and performance-based bonuses
  • Mental health support with 12 free counseling sessions for you and your family members
  • Paid parental leave
  • Metro Reimbursement
  • Annual professional development reimbursement
  • Bring Your Own Device technology stipend
  • Seismic Cares Program with charitable donation matching
  • Communities of Belonging (employee resource/affinity groups)

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.