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Senior Director, EMEA Marketing

Percolate

Percolate

Marketing & Communications, Sales & Business Development
London, UK
Posted on Wednesday, May 15, 2024

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Seismic is seeking a talented Senior Director of EMEA Marketing who will be responsible for successfully leading the company’s regional marketing organization for EMEA. The EMEA Region is a significant market for the business and requires a dynamic Marketing leader to take ownership of driving pipeline across the EMEA. Reporting to the VP of Growth Marketing, he/she will lead a team of high-performance marketers and play a critical role in the leadership of the business.

This leader will leverage his/her business acumen, technology expertise, and strategic marketing skills to build and manage a team that will support the growth objectives of our EMEA Go-to-market teams while expanding our market presence, driving adoption and usage of our products and services and improving customer satisfaction, loyalty and retention.

This role requires an individual with strong leadership, stakeholder management and entrepreneurial skills who can evangelize a transformative vision for the company while driving demand and delivering a healthy pipeline. The successful candidate will be an exceptionally strong and creative field marketing professional, adept at rigorously managing the pipeline and will be steeped in ABM, digital and social marketing practices. This Leader must be driven and nimble enough to work in a rapidly changing industry, influence others, lead a team, understand data and demonstrate problem-solving skills.

What you will be doing:

  • Managing, developing and coaching a high-performing regional field marketing team
  • Ensure corresponding alignment w/ sales engagement for all ABM strategies
  • Driving customer growth through cross-sell and upsell campaigns
  • Working cross-functionally by building strong alignment with sales, corporate and product marketing, marketing operations, finance, inbound sales and more.
  • Driving the creation and implementation of a robust EMEA go-to-market marketing plan to drive acquisition, expansion, retention and brand awareness for EMEA, with consideration for unique geographic market needs, and aligns to EMEA business objectives
  • Translating the EMEA strategic marketing plan into actionable quarterly targets, goals, initiatives, campaigns/plays, and metrics and a 90day rolling calendar of integrated activities
  • Analyzing the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas.
  • Introducing new marketing ideas, channels and tactics to help scale the EMEA business
  • Managing budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
  • Working to ensure successful lead capture/nurture and handoff to sales teams
  • Working with business development and sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc.
  • Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas

What you bring to the team:

  • 10+ years of proven work experience in B2B or SaaS companies
  • 5+ years in leadership role
  • BA/BS required
  • Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
  • Deep experience leading a regional field marketing organization at scale
  • Familiarity in managing distributed teams and agencies in multiple geographies
  • Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
  • Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
  • Demonstrated ability to drive revenue through highly effective marketing and measured accountable results
  • Advanced expertise in B2B digital marketing, ABM programs and marketing analytics
  • Demonstrated ability to build strong working relationships across multiple departments and functions
  • Experience with Salesforce, 6-sense and Marketo required
  • Highly proficient with MS Word, Excel and PowerPoint
  • Excellent oral and written communication skills (internal and external)
  • High-energy, low ego, optimistic, proactive, reliable, hard-working and trustworthy

Who you are:

  • Strategic, creative and disciplined individual who enjoys having a strong role in the development of strategy while being able to execute consistently
  • Strong leader with a highly collaborative and decisive approach
  • Driven, high-energy, self-starter; comfortable working in a fast-paced, dynamic, and high-growth environment
  • Understands and embraces importance of both internal and external personal relationships; able to build strong relationships with clients and partners, and across all functions and levels internally
  • Embraces creativity with a data-driven mindset
  • Impeccable work ethic, humble but confident
  • Natural born leader who is uncomfortable in the back seat
  • Excited by the opportunity to do things differently than they’ve always been done

What we have for you:

  • Take time to rest and recharge with paid time off, paid company holidays, end of year company shutdown
  • Fertility and family planning benefits with financial assistance for adoption and surrogacy
  • 100% employer-paid medical and access to free telemedicine
  • Cash plan with reimbursements for covered services such as dental, optical, physiotherapy and chiropractic care
  • Life insurance, Income Protection and Critical Illness Cover
  • Mental health support with 12 free counseling sessions for you and your family members
  • Equity program and performance-based bonuses
  • Company Pension
  • Annual professional development reimbursement
  • Bring Your Own Device technology stipend
  • Cycle to work program
  • Seismic Cares Program w/ charitable donation matching
  • Communities of Belonging (employee resource/affinity groups)

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at talent@seismic.com.

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.