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Peel automates data management and analytics reporting for a company's business' data. Peel's SaaS application helps growing businesses get clarity on their key (operational) data, by doing the work for them and surfacing analysis of all the segments of their business. We are a group of experienced startup and product operators from a variety of backgrounds, experiences, and perspectives working to automate the world of data analytics. Our mission is to disrupt traditional business analytics workflow by creating software that does the computations, tells the stories, manages the data, makes the dashboards, and sends out reports, etc. The first sector that we are tackling is the ecommerce world. We love product building and believe that the best product teams operate when they are informed by data - lots of it, so we set out to create a more efficient, extensive, affordable way for companies to do it. Peel is building software that makes teams more productive, informed, and efficient which also is our ethos for how we work - so we all can grow and thrive too.