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Senior Manager, Marketing

Oscar Health

Oscar Health

Marketing & Communications
New York, NY, USA
USD 135,792-178,227 / year
Posted on Mar 10, 2026

Hi, we're Oscar. We're hiring a Senior Manager, Marketing to join our Growth team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Senior Manager, Marketing leads the development of Oscars growth initiatives. The role oversees marketing strategies that deliver on enterprise objectives through communication strategies, channel plans, a/b testing, and evolving media opportunities. The Senior Manager, Marketing independently identifies opportunities in existing and new spaces. This role interacts and manages relationships with senior leaders. The Senior Manager, Marketing leverages a combination of experience, research and data to determine the appropriate marketing plans and evaluate results.

You will report into the Associate Director, Product Marketing.

Work Location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $135,792 - $178,227 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities:

  • Become organizational SME in policies, trends and platforms on their line of business / product.
  • Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.
  • Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.
  • Manage the external communication and messaging including defining our position and content strategy by audience, and maximizing results.
  • Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
  • Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.
  • Build and identify critical partnerships including vendor evaluation, agency vetting, and selection process.
  • Own strategy and execution of paid and owned marketing to deliver against lead generation targets.
  • Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.
  • Manage and own agency partner relationships.
  • Compliance with all applicable laws and regulations.
  • Other duties as assigned.

Requirements:

  • 6+ years relevant work experience.
  • 2+ years of experience leading teams of direct and indirect reports.
  • 5+ years of experience identifying new and innovative ways to solve problems through marketing.
  • 4+ years of experience using data and analytical capabilities to solve business problems.
  • 3+ years of experience working with multiple vendors and managing agency relationships.
  • 3+ years of experience creating marketing campaigns that deliver quantifiable results.

Bonus points:

  • Experience in employer / group plans.
  • Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.
  • Communications / PR experience is a plus.

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.