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Senior Director, Product Marketing



Marketing & Communications, Product
Posted on Wednesday, September 27, 2023

We're a passionate team building the technology to power the future of commerce. Our B2B SaaS platform helps the world’s fastest-growing brands and retailers, including L’Oreal, IL MAKIAGE, La Colombe Coffee, and Petsmart, remove friction from their customer experience with subscriptions experiences- shifting their consumer interactions from one-and-done transactions to long-lived, highly profitable relationships.

Recent studies show that 75% of direct-to-consumer retailers will offer subscription services by 2023. Ordergroove has created the technology that will allow retailers to do this.

Want to be a part of it? Keep reading...

Ordergroove is a dynamic, fast-paced environment where you will be involved in building something of real value from the ground-up. We're looking for bright, talented people who are excited about innovation, growth, and the exciting world of Relationship Commerce. If you’re motivated by a desire to solve problems and deliver groundbreaking insights and solutions you’ll fit in perfectly!

Dive into an unparalleled leadership opportunity with OrderGroove! As the Senior Director of Product Marketing, you won’t just be joining our dynamic team—you'll be at the helm, steering the narrative of our innovative subscription platform. Reporting directly to the Chief Product Officer, this role offers a rare vantage point to profoundly influence our growth trajectory, contribute to a burgeoning success story, and imprint lasting impact in the commerce landscape. If you're a visionary eager to make waves, we want you at the forefront of the OrderGroove revolution!


  • Strategic Positioning: Define and implement a compelling product positioning strategy that differentiates our offerings in the market and highlights our unique value proposition.
  • Packaging: Collaborate with product management, sales, and other key stakeholders to create and refine product packages that resonate with our target audience and drive customer acquisition.
  • Go-to-Market Strategy: Design and execute go-to-market plans for product launches, ensuring that all departments are aligned, trained and equipped with the necessary tools to succeed.
  • Market Intelligence: Monitor and analyze market trends, competitor strategies, and customer feedback to inform product positioning and messaging.
  • Content Creation: Oversee the creation of persuasive marketing materials, including case studies, video content, and more.
  • Cross-functional Collaboration: Partner with sales, marketing, customer success, and other teams to optimize the sales process, enhance customer onboarding, and promote upsell opportunities.
  • Performance Metrics: Establish, monitor, and report on key product marketing metrics, using insights to optimize strategies continuously.
  • Leadership: Foster a customer first mindset and a culture of innovation, collaboration, and continuous learning, amongst the Product Marketing team you will be building as well as the broader company.


  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 8+ years of experience in product marketing at a SaaS company.
  • Proven track record of successfully launching and scaling products in competitive markets.
  • Demonstrated ability to collaborate effectively across departments and lead cross-functional teams.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, dynamic startup environment.

About Ordergroove:

  • Raised over $100M from top-notch investors
  • Remote-first team with members all over the world
  • Hundreds of customers including The Honest Company, IL MAKIAGE, Petsmart, L’Oreal, Unilever, Peet’s Coffee, KIND Snacks, La Colombe Coffee, Tula, and many more

In 2000, subscriptions transformed the software world with SaaS. In 2021, subscriptions transformed the retail and DTC world as the fastest-growing segment of commerce.

Ordergroove’s SaaS product enables subscription experiences for hundreds of brands including The Honest Company, IL MAKIAGE, KIND Snacks, Peet's Coffee, L'Oreal, and Home Depot, shifting consumer interactions from one-and-done transactions to frictionless recurring revenue relationships. Our deep integrations with leading eCommerce platforms like Shopify, Salesforce, Adobe Magento, and BigCommerce, coupled with machine learning has helped us process billions of dollars in subscription volume for tens of millions of consumers.

Recently named one of the Best Companies to Work For in New York for the third year in a row, our values celebrate collaboration, different perspectives, and curiosity with the goal of getting to the right answer, no matter who came up with it. At Ordergroove we are committed to creating a welcoming and supportive environment for all people. We encourage people with different backgrounds and experiences to join our growing team so that we gain different perspectives and build the best team possible. We demand the best of ourselves and each other and never miss an opportunity to celebrate our successes.

With a fully flexible work from anywhere culture, staying connected and supporting each other are always top of mind. We build our tight-knit community through small group events like trivia night, cooking classes, and book clubs. We encourage cross-functional relationships through virtual coffees and we stay close to the business through weekly team updates and quarterly all-hands meetings.

At Ordergroove, we focus on flexibility and empowering our team to make the right decisions for themselves. We have flexible PTO (you take vacation when you need it, not when you have earned the hours), a new work-from-anywhere policy (totally remote anywhere in the US, or you can go into the NYC office as much as you would like), and an annual personal development budget that you use for what matters to you (wellness, career development, productivity at home, etc). And of course, that is on top of the basics like competitive compensation (including stock options) and incredible, affordable benefits. Come join our amazing team while we enable the fastest-growing segment of commerce that makes life easier for millions of consumers every day!

At Ordergroove, we want to hire, develop and retain the best talent, making Ordergroove a top destination to grow your career.

The pay transparency law is a way of narrowing the gender pay gap and fostering an engaged and positive working environment. It is also a way to share what we think is a reasonable, equitable and competitive compensation structure for the roles on our team.

The base salary for this roles starts at $170,000.