Novel

novel.com

Novel is a company that provides wallet passes designed for e-commerce and retail, enabling businesses to reach customers both online and in-store. Their key products include customizable Apple and Google wallet passes that enhance customer engagement through push notifications, loyalty programs, and referral systems. Novel differentiates itself by offering an all-in-one toolkit that integrates seamlessly with existing retail systems, such as Shopify, and focuses on improving customer retention and sales. The company positions itself in the growing market of digital wallet solutions, aiming to boost customer lifetime value and reduce customer acquisition costs for its clients.