About The Company

We are a fast-growing electrical transformer company with a national footprint and a bold vision: to disrupt a traditional industry through speed, service, and smart positioning. As we enter our next phase of growth, we are looking for a strategic, resourceful, and data-driven Marketing Director who can help us double sales within the next year and establish our brand as a go-to leader in the transformer space for service, rentals, and sales.

Position Overview

The Marketing director will be responsible for developing, executing, and optimizing the company's full-funnel marketing strategy — from brand positioning and digital presence to lead generation and customer engagement. This role requires a strong strategic thinker who is hands-on, creative, and comfortable operating with a lean budget and team. You will partner closely with sales leadership, leverage trusted third-party vendors, and build a scalable marketing engine that fuels rapid growth in a highly technical, B2B industrial market.

Key Responsibilities

Strategy & Leadership

• Develop a comprehensive marketing strategy aligned with aggressive revenue goals, including a plan to support the goal of doubling sales in the next 12 months.
• Define and strengthen the company's market positioning, value proposition, and brand identity.
• Build short-term wins while setting up long-term scalable systems for sustainable growth.
• Partner with executive leadership to align marketing efforts with sales objectives, product roadmap, and company priorities.
• Establish and maintain annual marketing budget
  
  

Demand Generation & Growth

• Own lead generation strategies across digital, outbound, partner, and channel marketing.
• Stand up and enhance key marketing systems (website, CRM integrations, email automation, analytics).
• Establish KPIs, track ROI, and consistently optimize performance across channels.
• Build campaign strategies to target priority markets: utilities, industrials, EPCs, distributors, renewable developers, and service providers.
  
  

Brand & Digital Marketing

• Oversee and optimize the company's website, messaging, and UX to position the company as an industry leader.
• Manage SEO, content marketing, social media, and paid campaigns to increase visibility and brand trust.
• Develop compelling product and technical content (case studies, sales enablement materials, landing pages, video, etc.).
  
  

Vendor & Partner Management

• Manage third-party vendors, including digital agencies, creative partners, SEO firms, and freelancers.
• Negotiate contracts, evaluate performance, and ensure external resources deliver high-impact results within budget.
• Build a reliable, scalable vendor ecosystem that allows the company to operate with a lean internal team.
  
  

Operational Excellence

• Create efficient marketing processes, reporting systems, and workflows that maximize output per dollar.
• Oversee CRM data hygiene, segmentation, and lead workflow alignment with the sales team.
• Maintain tight control of the marketing budget with a performance-first mindset.
• Identify market trends, competitive threats, and emerging opportunities to stay ahead of industry shifts.
  
  

Qualifications

Required

• Bachelor's degree in marketing, communications, or other related field.
• 7-12+ years of marketing experience, preferably in B2B, industrial, manufacturing, electrical, or related technical fields.
• Proven success leading marketing strategy in a high-growth or challenger brand environment.
• Demonstrated ability to scale demand generation programs from the ground up.
• Strong experience partnering with and managing third-party vendors/agencies.
• Highly analytical, data-driven, and comfortable with performance marketing KPIs.
• Experience running lean teams and budgets without sacrificing output or impact.
• Exceptional communication, critical thinking, and problem-solving skills.
• Hands-on ability to execute — comfortable rolling up your sleeves.
  
  

Preferred

• Experience in transformers, electrical products, power systems, or industrial engineering technologies.
• Familiarity with utilities, EPCs, industrial buyers, or commercial development industries.
• Experience in CRM systems, marketing automation, and analytics tools.
• Background in branding, product positioning, or technical messaging.