Senior Marketing Manager
Namely
Marketing & Communications
Duluth, GA, USA
Posted on Mar 12, 2026
The Senior Marketing Manager, Customer/Lifecycle Marketing will be responsible for customer and lifecycle marketing, driving engagement and retention strategies to enhance the customer journey. This position requires a strong background in marketing, excellent analytical skills, and a passion for creating impactful customer experiences.
- Essential Duties and ResponsibilitiesDevelop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.
- Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.
- Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.
- Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.
- Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
- Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.
- Marginal FunctionsBuild, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
- Attend webinars and training to stay up to date on best practices related to the company and department.
- Complete projects and other duties as assigned by supervisor.
- Knowledge, Skills, and AbilitiesProven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and experience with data-driven marketing.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Proficiency in marketing automation tools and CRM systems.
- Education & ExperienceBachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in marketing, with a focus on customer and lifecycle marketing.
Physical, Mental, & Communication Demands
- Physical Demands:Sedentary Work: Primarily involves sitting for extended periods, often at a desk or computer.
- Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
- Mobility: Occasional walking or traversing throughout the office to meet with leaders and other employees.
- Visual Acuity: Ability to read and analyze data on a computer screen (or to read and analyze data with reasonable accommodation) and in printed materials.
- Lifting & Carrying: Minimal physical lifting required, but may involve handling documents, and lifting light office supplies.
- Mental Demands:Attention to Detail: High level of accuracy needed for managing products, reports and contracts.
- Problem-Solving: Ability to strategically plan the needs of the department.
- Multitasking: Manage multiple tasks and projects simultaneously, often under tight deadlines.
- Decision-Making: Make informed decisions regarding the best plan for paid media strategies.
- Stress Management: Handle stressful situations calmly and effectively, especially when dealing with client and employee concerns.
- Communication Demands:Interpersonal Skills: Strong ability to build relationships and communicate effectively with employees, managers, clients and external vendors.
- Cultural Sensitivity: Communicate with individuals from diverse cultural backgrounds, demonstrating cultural awareness and sensitivity.Written Communication: Prepare clear and concise documentation, including emails and notes.
- Verbal Communication: Lead planning sessions and team meetings. Provide clear instructions and support for clients, employees and managers.
- Presentation Skills: Present information effectively in training sessions with employees and other departments.