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Content Manager

LinkedIn

LinkedIn

Marketing & Communications
Sunnyvale, CA, USA
Posted on Thursday, June 13, 2024
Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams, and this role can be performed in most locations in the country of employment.

The role of a Content Manager at LinkedIn Learning is to develop and implement a portfolio of courses for enterprise learners. This involves extensive market research and professional networking to understand the needs of both individual learners and enterprise buyers, and then to identify and recruit the best instructors for bringing the content to the LInkedIn platform. This role requires thinking, with the ability to build a broad and deep curriculum and support instructors throughout the course creation pipeline. Extensive cross-functional collaboration across multiple departments is also a key to success.

LinkedIn was built to help professionals achieve more in their careers, and everyday millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.

Responsibilities:

  • Drive, develop, and execute a content curriculum for the enterprise customer and learner that also aligns with the broader strategic objectives of LinkedIn Learning content strategy. Evaluate and evolve all aspects of this plan, including continually reviewing feedback and analytics; researching current and evolving educational needs; performing ongoing competitive analysis; attending industry conferences as needed; and developing a network of instructors and partners. This is a heavy instructor/content/talent acquisitions role with a need for smart strategic thinking.
  • Identify new topic areas and learning formats to expand the breadth and depth, and impact of the Technology library for a global English audience. This role will focus specifically on the IT Network and System Administration learner.
  • Recruit, assess, and retain the best possible instructor partnerships to execute the content plan, including acquiring high-profile instructors and partners, coaching partners for long term success, and managing long-term relationships by maintaining consistent communication (feedback, questions, and content suggestions); negotiate complex contracts and instructor compensation in collaboration with the Legal team.
  • Partner with the Production and Content teams on the execution of the strategic content plan, including hitting publishing targets for the amount of content signed and published, as well as securing a steady flow of content to key audiences.
  • Acquire and evolve a learning curriculum specific for IT/System Administration enterprise learners at any point in their career and for any skill level.
  • Partner with Business Development, Production, and Content teams on the execution of a strategic content plan, including hitting acquisitions targets that secures a steady flow of content for the key audience.
  • Implement expertise around learning models, content improvements and other learning goals in order to develop a robust learning program.
  • Partner with marketing, sales, business development, and product teams to grow membership and engagement; includes educating and supporting those teams to further company and content goals.
  • Evangelize and champion branded third-party content offerings internally to ensure that the company is prepared to discuss our expanding library and its direction; includes developing, tracking, and sharing metrics and success criteria for segment performance.
  • Coordinate and champion select Content areas across the larger Content program; includes educating peers and helping contribute to high-quality coordinated results.
  • Acquire instructors/courses per a quarterly signing goal.
  • This role will require minimum travel


Qualifications

Basic Qualifications:

  • 6+ years of experience acquiring content, negotiating legal agreements, and managing instructor and partnership relationships.
  • 3+ years of experience managing multiple projects in various stages of the product development cycle.
  • Bachelor’s degree or equivalent experience required.


Preferred Qualifications:

  • Experience in publishing in Technology related areas.
  • Thrives in a fast-paced environment of ambiguity and change.


Suggested Skills:

  • Content Management
  • Project Management
  • Partner and Instructor Relationship Management


LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $120,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview


A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.


Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice