We are seeking a results-driven App Store Optimization (ASO) Specialist to drive the discoverability and performance of our games across app stores. The ideal candidate has a deep understanding of app store algorithms, keyword research, A/B testing and proven experience consistently raising CVR on the App Stores. You’ll collaborate with product, marketing, UA, and analytics teams to drive organic growth, install conversion rate and ensure MobilityWare’s games stand out in competitive app store environments. You will own the entire ASO discipline from the creative process, to running all tests, coordinating store changes, and especially reporting performance results to stakeholders.

Responsibilities:

• App Store Strategy: Develop and execute ASO strategies to improve rankings, visibility, conversion and downloads across the Apple App Store and Google Play Store for multiple game titles
• Keyword Research & Optimization: Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles.
• Creative Optimization: Partner with designers and marketing teams to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR).
• A/B Testing: Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS)
• Data Analysis: Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates.
• Competitive Analysis: Conduct competitive research to benchmark MobilityWare’s games against industry leaders and identify opportunities for improvement. Present this information and findings regularly to stakeholders.
• Industry Trends: Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies.
• Localization: Optimize app store listings for international markets, ensuring they resonate with local audiences, and evangelize this need with Product teams and other internal cross-functional leaders.
• Collaboration: Liaise with marketing, user acquisition, and product teams to align ASO efforts with broader performance marketing and product goals. Collaborate with the product team to provide insights and recommendations for improving user experience and retention.

Qualifications for Position:

• Experience: 2+ years of experience in ASO, creative optimization, digital marketing, or a related field, preferably within the mobile gaming industry.
• Analytical Skills: Strong ability to analyze data, interpret trends, and make data-driven decisions using tools like App Annie/Data.ai, Sensor Tower, or similar platforms.
• Technical Expertise: Proficiency in app store algorithms, ranking factors, and metadata optimization on both Custom Product Pages/Custom Store Listings.
• Tools: Familiarity with ASO and analytics tools (e.g. Google Play Console, App Store Connect, and external tools such as SplitMetrics, StoreMaven, GeekLab, etc).
• Self-motivated - This is an individual contributor role with a strong requirement to set strategy and drive the discipline of ASO for MobilityWare. This person must thrive on stepping up and being proactive, rather than waiting or questioning a boss and then simply executing someone else's ideas. You must be the subject matter expert and single voice for ASO on the key flagship titles for MobilityWare.
• Passion: A love for gaming and a keen interest in the mobile gaming industry.
• Communication: Excellent verbal, written and presentation communication skills, with the ability to present findings and strategies to stakeholders.
• Creative Sensibility: Experience working with design teams to produce engaging visual assets tailored for app stores including icons, screenshots, app preview videos, and feature graphics.
• Multitasking Mindset: Proven ability to manage multiple games and deadlines simultaneously in a fast-paced environment requiring frequent updates to prioritization without compromising quality.

A Little Bit About Us:

MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the third year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!

In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’ s total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $139,000-$150,000.