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Store Manager



Vista, CA, USA
Posted on Tuesday, November 14, 2023
About Heyday
At Heyday, we are revolutionizing the skincare industry, dedicated to helping individuals discover their healthiest skin. With our nationwide presence, we offer personalized facial treatments and expert skincare guidance from our skilled estheticians, complemented by powerful products that allow you to showcase your best self.
We've been honored as "Best Facial" by New York Magazine, with over 500,000 facials performed and a treasure trove of skincare insights collected along the way. Our name, Heyday, signifies that prime period of life when you're at your best, and we believe every day should be your Heyday - starting with your skin.
About the Role
As the Store Manager, you will lead a dynamic team to ensure the success of our shop. You set the standard by providing, coaching, and exemplifying top-notch service to both internal (your shop's employees) and external (Heyday's clients) stakeholders. Your role involves creating an environment poised for success - one that's organized, informed, harmonious, and well-prepared for the days and weeks ahead. You empower every member of your team with the tools, knowledge, and confidence needed to deliver an exceptional Heyday experience to every client who walks through your doors.
What You'll Do
Team & Shop Management

  • Cultivate and nurture a team of over 25 members, fostering a culture of responsibility and achievement.
  • Deliver high-level service and hospitality to clients, both internal and external.
  • Oversee day-to-day operations from the front of house to back of house.
  • Forge and maintain relationships with employees, clients, and the local community.
  • Celebrate team victories and express gratitude daily.

People Planning & Staffing

  • Identify and nurture high-potential employees, creating a talented pool across all roles.
  • Recruit, onboard, develop, and train employees, ranging from Shop Attendants and Hosts to Client Experience Leads, Assistant Managers, and Managers.
  • Collaborate with your Shop Educator and/or Regional Educator to strategize Skin Therapist recruitment, training, onboarding, and Friends & Family events.
  • Provide real-time developmental feedback and coaching to all employees to establish and surpass goals.

Business Acumen & Operational Excellence

  • Take ownership of your shop's P&L to boost revenue, manage expenses, and control what you can control.
  • Drive revenue through proactive scheduling optimization, achieving a 70%+ client rebooking rate, and maintaining a shop utilization rate of 75%+.
  • Foster client loyalty and retention by achieving a new client membership conversion rate of 50%+.
  • Supervise and execute timely and accurate Payroll submissions, managing scheduled versus actual hours.
  • Conduct timely and precise inventory management while implementing comprehensive loss prevention measures.
  • Analyze and review Key Performance Indicator (KPI) reports and dashboards, devising strategic business plans to meet or exceed shop forecasts and objectives.
  • Collaborate with the Marketing team to create new client acquisition and retention strategies through local grassroots marketing initiatives and business partnerships.
  • Develop and oversee employee schedules and time-off reporting.

The Ideal Candidate
The ideal candidate will have:

  • Demonstrated experience managing a P&L and exceeding financial performance targets in the health & wellness, retail, and/or hospitality sectors.
  • A profound respect for and comprehension of the factors driving client experiences and hospitality.
  • A proven track record of managing and collaborating with hourly workers, fostering a high-performance team.
  • A relentless focus on building a client base through establishing relationships and rapport with team members, clients, and the local community.
  • An acute attention to detail and a passion for adhering to standard operating procedures the Heyday way.
  • Some background in beauty or spa services is an advantage.
  • Fundamental knowledge of employment law, policies, processes, and programs.
  • Proficiency in computer skills, including Excel/Google Sheets.
  • Flexibility to travel overnight and/or between Heyday locations.
  • Availability to work non-traditional schedules, including weekends, opening shifts, and closing shifts.


  • Competitive Salary with monthly bonus potential 
  • Eligibility for  Shop Manager Bonus 
  • $5 facials
  • Friends & Family Discount on Services
  • 35% Product Discount
  • Paid Sick Time
  • Medical, Dental, Vision Benefits for full-time employees
  • Paid Time Off for full-time employees

Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

  • Must have the flexibility to work a non-traditional schedule - including weekends, opening shifts, and closing shifts
Compensation: $65,000.00 - $72,000.00 per year