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A brief overview

We are seeking a skilled and experienced media ad buyer with expertise in managing Twitter and X (potentially Meta/IG) advertising campaigns, specifically for Herb’s clients in the US/Canada. This position requires a deep understanding of advertising regulations and best practices within the cannabis industry, particularly on Twitter/X and other social media platforms.

Responsibilities:

• Develop and execute comprehensive advertising strategies tailored to the unique needs and challenges of cannabis brands on Twitter/X platform.

• Monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign ROI.

• Collaborate closely with internal teams and external stakeholders to align advertising efforts with overall marketing objectives.

• Stay up-to-date with industry trends, platform updates, and advertising regulations to ensure compliance and maximize campaign effectiveness.

Requirements:

• Proven track record of successfully managing and optimizing advertising campaigns on Twitter and X platform, preferably for cannabis brands.
• In-depth knowledge of advertising regulations and best practices within the cannabis industry, particularly on social media platforms.
• Strong analytical skills and ability to interpret campaign performance data to make informed decisions and optimizations.
• Strong analytical and data interpretation skills.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• Detail-oriented approach with a focus on delivering high-quality results within established timelines. Relevant certifications or qualifications in digital marketing and advertising are a plus.

How To Apply:

• If you meet the requirements and are excited about the opportunity to work with the best media agency in the industry, please submit your proposal detailing your relevant experience, portfolio, and any certifications you possess. Additionally, include a brief overview of your approach to managing advertising campaigns for cannabis brands on Twitter and X platform.