Overview:

We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 10 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.

Expectations

Glossier is looking for a creative, community-first social media expert to support the development of ownable, best-in-class social strategy and social marketing campaigns.

This person will support the social team, reporting to the Senior Social Media Manager, and will be responsible for audience and engagement growth across all owned channels to drive brand awareness and advocacy.

This will include the daily management of channel operations (content planning, calendar management, caption copywriting, analytical reporting) along with executing the social strategy for all brand launches, in collaboration with cross-functional partners. The ideal candidate will have a strong creative eye and be at the forefront of social trends and innovation as well as the ability to develop channel-by-channel goals and effectively measure success. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community. Additionally, you will be responsible for:

• Cross-channel calendar management and execution with the ability to strategically plan engaging content and push innovation across hero channels
• Collaborate with cross-functional teams on briefing opportunities to strategically feature our community across owned social
• Ad hoc content, including the creation of graphics, reels, video content on Tik Tok, Instagram Stories, and Instagram, as needed
• Develop monthly Social Dashboard with active insights to ensure we are learning and driving results
• Monitor social SEO and track platform performance metrics by compiling weekly, monthly, and quarterly social media reports
• Stay on top of social media trends and identify moments for Glosser to tap in
• Build and maintain the brand's online community by fostering meaningful interactions, monitoring social media sentiment and trends, and responding promptly to inquiries, comments, and feedback with excellent customer service skills
• Willingness to work from HQ at least 3 days per week to support the team
• If you’re a creative thinker with a passion for beauty and social media, love shooting content, excel at making social-first graphics, and have a knack for analyzing and optimizing strategies in a collaborative environment, we’d love to hear from you!

Qualifications

• 3-5 years experience working in social media management and content development within the beauty industry or related sectors
• Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content
• A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape
• Understanding of SEO and web traffic metrics
• Strong understanding of social media KPIs and social media analytical reporting platforms
• Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes
• Passionate self-starter, decisive and able to move with speed to implement ideas
• Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
• Must have experience with Figma, Adobe Photoshop, Canva, Capcut or other video editing software, Microsoft Excel, PowerPoint, Word, Google Docs/Sheets

In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:

• The estimated annual pay range for this role is $45 - $55 hourly. There may be future opportunities for continued pay progression based on continued strong performance in the role.
• Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.

NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.

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