Are you passionate about pioneering organic growth strategies and pushing the boundaries of SEO? NerdWallet is seeking a Lead SEO Specialist to join our dynamic team! In this leadership role, you'll be at the forefront of developing and executing innovative SEO strategies that align with our company's growth objectives. You’ll collaborate with a team of talented marketing managers and work closely with cross-functional teams to ensure NerdWallet stays competitive in the digital landscape. Your primary responsibility is to drive innovation, manage the SEO team, and ensure the achievement of key performance indicators (KPIs) related to organic traffic and revenue growth. At NerdWallet, we prioritize a supportive, inclusive culture that values personal development, creativity, and collaboration. Come be part of a team where your contributions will shape our future!

This role will report to the Head of Organic Growth.

Where you can make an impact:

• Define and implement a robust organic user acquisition strategy focused on SEO and content optimization

• Prioritize top opportunities and align efforts across product, content, and marketing teams to ensure seamless execution of growth initiatives

• Conduct market research to uncover new traffic growth opportunities that align with the product roadmap

• Communicate and promote high-impact acquisition plans across different audience channels

• Design and implement rapid testing frameworks to improve site engagement and membership conversion

• Utilize analytics tools to generate business insights and inform strategy

• Forecast audience growth and identify trends and opportunities for driving incremental revenue

• Own the organic user acquisition top-line ensuring accountability for key metrics and effectively communicating strategic initiatives and actionable recommendations to senior stakeholders

• Provide regular performance reports and updates to senior management

• Enhance the user journey by addressing consumer pain points through data-driven analysis

• Implement UX improvements to increase engagement and conversion rates

• Implement innovative SEO strategies to maintain and enhance search engine rankings

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• 7+ years of experience in SEO

• Demonstrated track record of delivering business outcomes or products that move the needle on company metrics

• Experience building strong cross-functional partnerships as a thought leader within an organization

• Experience building content roadmaps with Content teams

• Experience with analyzing consumer needs and pain points and split testing to create a user-first experience

• Proficient in Excel or Google Sheets

• Experience working in financial services or equivalent knowledge of personal finance

Where:

• This role will be remote (based in the U.S.).

• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents

• Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off

• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

• Mental health support

• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

• Work from home equipment stipend and co-working space subsidy

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

• Hackathons and team events across all teams and departments

• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction

• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

• 401K with company match

• Be the first to test and benefit from our new financial products and tools

• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

• Disability and Life Insurance with employer-paid premiums

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires this notice.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

• E-Verify Participation Poster (English+Spanish/Español)

• Right to Work Poster(English) /(Spanish/Español)

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