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SEO Specialist



Marketing & Communications
Posted on Tuesday, May 14, 2024

NerdWallet has a well established and highly-successful SEO program but has growth opportunities in unconventional SEO. Organic traffic and search engine optimization is one of the foundations of NerdWallet’s success and will continue to be a key strategic initiative as we grow and help people find answers to all of their financial questions. We are seeking an experienced SEO Specialist to join our SEO Team supporting our consumer credit verticals. As an SEO Specialist, you will be responsible for defining the organic traffic acquisition and engagement strategies for a key user segment. Nerds embrace a mindset of ‘hypothesize, build, measure, learn’ and this role offers strong SEOs, CROs and omni-channel marketers the opportunity to employ this mindset by owning and optimizing the throughput of our vertical content library.

Projects you may be working on in this position include:

  • Architect a Traffic & Monetization Annual Plan incorporating organic audience behavior patterns, Google SERP development and macroeconomic factors
  • Delve into challenging, complex problems while building a growth path for both emerging and legacy verticals

Where you can make an impact:

  • Own forecast updates for traffic model and communicate assumptions behind changes, plus risks and opportunities
  • Identify strategic opportunities to grow organic traffic across our business
  • Define and establish KPIs and goals
  • Own and execute a content roadmap designed to optimally capture and convert organic traffic in a way that balances business priorities and user needs
  • Track and anticipate competitor activity and industry trends
  • Reinforce and improve SEO Moat and performance on priority pages
  • Own strategy and testing for website ads that drive priority engagement metrics across site
  • Monitor competitive landscape across owned verticals and identify opportunities for competitive advantages and/or matching tactics
  • Develop dashboards, monitor performance and contextualize the data to form actionable insights that drive results

You are:

  • A problem-solver biased for action: knows how to assess and approach a situation to understand the root of the problem quickly to make decisions that drive execution with little oversight; you take ownership and initiative for crafting strategy and execution
  • Data-driven and analytical: skilled at turning data points into actionable insights; you focus on 80:20 analysis, prioritizing speed over perfection; you identify biased or incorrect data and address it appropriately
  • Resilient: able to adapt to changing situations and ambiguity by being proactive and taking the initiative to get things done
  • Collaborative: build effective working relationships with content teams, engineering teams, and business partners through clear, reliable communication

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • 3+ years of work experience in growth marketing, strategy consulting, or business operations at a high growth B2C or B2B company
  • Understanding or expertise in SEO and SEO tools (we use: Looker, Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog)
  • Proven track record of delivering business outcomes and/or products that move the needle on company metrics
  • Experience working with editorial content teams to improve channel distribution
  • Experience in local SEO at scale (100+ locations) or you have worked on an enterprise website with over 50k pages
  • Working knowledge of SQL
  • Experience in SEO/CRO/omni-channel marketing at startups is a plus


  • This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).
  • NerdWallet is proud to be a remote-first company! We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Monthly Healthcare Stipend
  • Rejuvenation Policy – Flexible Time Off + You will receive the official public holidays in your province + Mental Health Days
  • Pregnancy and Parental leave – NerdWallet will top up your pay so you receive 100% of your salary for 12 weeks for pregnancy leave and 12 weeks for parental leave
  • Mental health support through Headspace
  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
  • Weekly Virtual Bootcamp, Yoga and Mindfulness Meditation sessions
  • Monthly Wellness Stipend and Cell Phone Stipend
  • WiFi stipend and work from home equipment stipend

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity, Equity, and Inclusion, Women, LGBTQIA, and other communities
  • Hackathons, Happy Hours and team bonding across all teams and departments
  • Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction

Plan for your future (And when you retire on your island, remember the little people)

  • Annual Enrichment Stipend for learning and development
  • RRSP with a 4% match. Eligible one month after hire.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.



Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.

The Pay range for this role is
$77,000$117,000 CAD