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Senior Content Marketing Strategist, Social Media



Marketing & Communications
San Francisco, CA, USA · Remote
Posted on Wednesday, April 3, 2024

The Senior Content Marketing Strategist, Social Media is responsible for executing, measuring, and optimizing against a defined channel strategy for Instagram, TikTok, Threads, and X with the objective to accelerate organic audience growth and engagement on NerdWallet’s owned social media channels. This role will lead content production and creative feedback cycles, performance reporting and measurement, and serve as a key touchpoint for ongoing cross-functional projects.

Projects you may be working on in this position include:

Where you can make an impact:

  • Lead the ideation of best-in-class organic social content across all social media platforms (Instagram, TikTok, Threads, X), evaluating concepts against communication strategies, brand values and business goals.
  • Manage internal process flows for the production, approval, and execution of static and video asset development in partnership with Creative, Legal and Content teams.
  • Develop and maintain a monthly content calendar to ensure consistent posting and a diverse range of content types across multiple social platforms.
  • Track performance and metrics across all social media platforms to develop monthly and quarterly reports with actionable insights for continuous optimizations and channel growth.
  • Monitor social media trends, competitive activity, and financial news cycles and leverage them to enhance brand presence and audience engagement.
  • Collaborate with cross-functional. teams to support integrated campaigns that extend onto our organic social media channels.
  • Evaluate and respond to internal requests in partnership with cross-functional teams, prioritizing those that best deliver against social media strategy.
  • Lead boosting strategy and optimization efforts across TikTok and Instagram, managing a budget of $100K+ to accelerate channel growth.

You are:

  • Business Minded: You are someone who is a team player that believes in the power of brand storytelling. In this role, you are an individual contributor, but you work exceptionally well with others and have strong communication skills.
  • Solutions-Oriented: You can execute at a high level and are an expert project manager.
  • Analytical: You have a deep understanding of organic platform metrics and can evaluate brand fit and mitigate risk on social media channels.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • Bachelor's Degree in Marketing or Communications
  • 5-7 years of experience in working on and brand social media channels, developing channel strategies for Instagram, TikTok, Twitter, YouTube, and Threads
  • Experience working with Brand Design, Legal, and Comms/PR teams
  • Experience with social media tools, including Sprout, Sprinklr, Brandwatch, Later, and more
  • Experience with social editing tools, including CapCut
  • Experience managing budgets
  • 2-3 years of experience with social listening, including a deep knowledge of BrandWatch
  • 1-2 years of Paid Social Media experience

Bonus points:

  • Experience working with influencers – campaign management and strategy
  • Experience with brand activations and campaign strategy
  • Can boost organic social posts for TikTok Spark Ads and Instagram In-App Boosting


  • This role will be based in San Francisco, CA or remote (based in the U.S.).
  • We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Industry-leading medical, dental, and vision health care plans for employees and their dependents
  • Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off
  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
  • Mental health support through Headspace
  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
  • Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity and Inclusion, Women, LGBTQIA, and other communities
  • Hackathons, Happy Hours, and team events across all teams and departments
  • Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction

Lifestyle (Be your best self - we’ll take care of the details)

  • Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company match
  • Work from home equipment stipend and co-working space subsidy
  • Anniversary recognition program – choose from different items and experiences
  • Commuting stipend

Plan for your future (And when you retire on your island, remember the little people)

  • 401K with company match
  • Annual Enrichment Stipend for learning and development
  • Be the first to test and benefit from our new financial products and tools
  • Access to Rocket Lawyer for online legal support and resources

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

  1. E-Verify Participation Poster (English+Spanish/Español)
  2. Right to Work Poster (English) / (Spanish/Español)

Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.

The pay range for this role is
$96,000$180,000 USD