FSD (Food52, Schoolhouse & Dansk)
Our family of brands includes Dansk, the heritage home brand from Denmark; Schoolhouse, the lighting and lifestyle goods company based in Portland, Oregon; and Food52, the curated cooking and home destination based in Brooklyn, New York.

ABOUT THE ROLE:

The Director, Performance Marketing at Food52 will lead the strategy, execution, and optimization of all performance marketing initiatives to drive customer acquisition, retention, and revenue growth. In this high-impact role, you will oversee paid media, affiliate marketing, and other performance-driven channels while collaborating with cross-functional teams to ensure alignment with overall business goals. This is an exciting opportunity to shape the future of Food52’s growth by combining data-driven decision-making with creative marketing strategies.

KEY RESPONSIBILITIES

• Develop and lead the performance marketing strategy, spanning paid search, social media, display, affiliate, and other digital channels to achieve growth objectives.
• Oversee campaign execution, ensuring initiatives are optimized for performance metrics such as ROAS, CPA, and CLV.
• Manage and mentor a team of marketing specialists, fostering growth and professional development.
• Collaborate with the Creative and Content teams to develop compelling assets and messaging that resonate with target audiences and align with Food52’s brand.
• Partner with Analytics to build and maintain reporting frameworks that provide insights into campaign performance and guide strategic decisions.
• Drive A/B testing initiatives across platforms to optimize ad performance, landing pages, and conversion rates.
• Manage performance marketing budgets, ensuring efficient allocation of resources and maximum ROI.
• Identify and test new performance marketing channels and opportunities to stay ahead of market trends and competitors.
• Work closely with cross-functional teams, including Product, Data, and Finance, to align on key business goals and priorities.
• Stay updated on the latest performance marketing trends, tools, and technologies to keep Food52 at the forefront of digital marketing innovation.

ADDITIONAL FUNCTIONS

• Regularly present performance insights and recommendations to executive leadership, highlighting successes and areas for improvement.
• Oversee the implementation of marketing automation tools and technologies to streamline campaign management and reporting.
• Ensure compliance with all advertising policies and data privacy regulations across performance marketing activities.

SUCCESS METRICS

• Achievement of performance marketing KPIs, including revenue growth, ROAS, and CPA targets.
• Increased customer acquisition and retention driven by strategic performance marketing initiatives.
• Clear and actionable reporting that informs and supports business decisions.
• Growth and development of the performance marketing team, fostering a high-performing and collaborative environment.
• Effective budget management, delivering campaigns that maximize impact within financial parameters.

QUALIFICATIONS

• 8+ years of experience in performance marketing or a related field, with at least 3 years in a leadership role.
• Proven track record of developing and scaling successful digital marketing campaigns across multiple channels.
• Strong analytical skills with expertise in platforms such as Google Analytics, Facebook Ads Manager, and other reporting tools.
• Experience managing marketing budgets with a focus on ROI optimization.
• Demonstrated ability to lead and develop high-performing teams.
• Excellent communication skills, with the ability to influence and collaborate across departments and levels.
• Deep understanding of marketing technology, including ad platforms, attribution tools, and automation software.
• A data-driven mindset combined with a creative approach to problem-solving.
• Passion for Food52’s mission and a keen interest in food, home, and lifestyle content.

WORKING AT FOOD52

Food52 is committed to providing our team with a competitive benefits package. Some of our benefits include:

• Health benefits (medical, dental, and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA

COMPENSATION

For residents of CT, NJ or NY the compensation for this role is $180,000 - $200,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).

This is an exempt role.

The target pay range for this role is between $180,000 - $200,000.

This role is eligible for participation in our annual bonus program.

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.