Senior Manager, Site Marketing
Marketing & Communications
Posted on Saturday, May 20, 2023
Food52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company’s list of the World’s Most Innovative Companies of 2022. We’re passionate about giving our deeply-engaged audience everything they need to enjoy life’s most important pleasures – food, home & connection to others.
As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience—starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.
About the Role
As the Senior Manager, Site Marketing, you will play a crucial role in owning and managing the marketing real estate across all our brand sites (Food52.com, Schoolhouse.com, Dansk.com). You will be responsible for ensuring a high-quality, on-brand site experience for users across campaigns. The ideal candidate should have expertise in ecommerce and direct-to-consumer businesses, strong analytical skills and must be able to make data-driven decisions to optimize web experiences. This role will collaborate closely with cross-functional teams, including merchandising, integrated marketing, product & engineering, CRM, creative and content to drive the execution of key site projects.
Lead site marketing, including the strategy and execution on homepage, internal site marketing placements and on-site navigation; own the end-to-end process, from briefing to reporting.
Oversee & optimize performance of all landing pages to drive conversion, working with all marketing channels.
Analyze on-site search data and report on search term trends, using insights to inform decision-making and improve performance.
Ensure site messaging and creative elements align with brand priorities across campaigns & maintain consistent brand voice and style.
Act as the primary liaison with cross-functional partners to prioritize and drive the execution of key site marketing projects.
5-7 years of related experience in ecommerce and direct-to-consumer businesses. Site marketing and site operations experience preferred.
Strong analytical and quantitative skills, with the ability to think critically and derive insights from data to inform strategic plans.
Excellent verbal and written communication skills, including the ability to present effectively to senior leadership and stakeholders at all levels of the organization.
Demonstrated ability to lead and work autonomously, managing tight deadlines and providing regular updates to key stakeholders.
Proven project management skills, including managing internal and external stakeholders and juggling multiple campaigns simultaneously.
Please note: Applicants outside of the New York area must be available to work east coast working hours.
Compensation & Benefits
For residents of NY, NJ or CT the compensation range for this role is $110,000 - $130,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.). Additionally, we offer a comprehensive benefits package which includes:
Medical, dental and vision options (some at no cost to you!)
Flexible spending accounts (health & dependent care)
Short and long term disability, life insurance
401(k) retirement plan
Paid holidays, unlimited vacation, company-wide week off (Winter Week)
Annual bonus potential
Flexible hours and working arrangements
Exclusive access and employee discounts to our Food52 and Schoolhouse shop products!
Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.
Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.
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