Senior Director, Integrated Marketing
Marketing & Communications, Sales & Business Development
Posted on Saturday, May 20, 2023
Food52 is a next-generation cooking and home company that was named one of the world’s most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life.
Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content — recipes, videos, podcasts, cookbooks and more — and outfitting them with products that make them happy. In addition to a highly curated Shop representing hundreds of makers, the Food52 community of brands includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK.
Develop holistic marketing plans for Food52, Schoolhouse, and other brands, spanning all channels
Lead the development, briefing, planning, implementation, and reporting of campaigns across multiple consumer touch points including, but not limited to site, editorial, video, email, sms, paid/organic social, and store
Develop a deep understanding of the target audience and define best practices to reach and engage with them
Responsible for all integrated brand campaigns by ensuring synchronicity in execution across all marketing channels
Partner with creative teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touch points
Lead the post-campaign debrief process by gathering learnings across all marketing channels
Conduct competitive audits and maintain a keen sense of consumer & industry trends to ensure we react swiftly to quick-turn opportunities
Partner with the Chief Growth Officer on key brand partnerships
Qualifications & Requirements
8+ years’ experience in the ecommerce or direct-to-consumer space, preferably in a home or lifestyle brand
Highly collaborative nature and possess the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively
Demonstrated experience in successfully bringing campaigns to market
Excellent communication and interpersonal skills, both written and oral
Advanced knowledge in Google Analytics, PowerPoint, data visualization tool (Looker) and project management tool (Google Sheets)
Applicants outside of the New York area must be available to work east coast working hours.
For residents of NY, NJ or CT the compensation range for this role is $170,000 - $190,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).
We value culture adds over culture fits and believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.
Food52 is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please contact us at email@example.com.
Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.
What We Offer
Our company benefits include unlimited paid time off and holidays, a comprehensive insurance package, paid parental leave, 401k plan, a generous employee discount and exceptional on the job training with cross-functional career opportunities. Our wellness and parental leave programs are crafted to support you and embrace a culture of work life balance. And in acknowledgement of a job well done, we regularly enjoy employee engagement activities and community gatherings.