AI Innovation Lead, Marketing
DocSend
Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
Role Description
The Integrated Marketing Program Management & Business Operations team is dedicated to simplifying processes, enabling best-in-class tools, and empowering marketers to execute with precision. We are seeking an Business Operations AI Innovation Lead to drive the exploration, implementation, adoption, and impact of artificial intelligence and automations across the Integrated Marketing organization.
In this highly visible and strategic role, you will serve as both an evangelist and enabler of AI-driven transformation for Marketing. You will identify opportunities to automate workflows, enhance productivity, and elevate marketing impact through applied AI solutions. Working closely with cross-functional partners, you will design, pilot, and scale innovative AI and automation-powered workflows that help marketers work smarter, faster, and more creatively.
As the bridge between technical capabilities and real-world marketing needs, you will champion experimentation, drive change management, and demonstrate measurable value through increased efficiency and performance. This is a unique opportunity to shape how an enterprise marketing organization evolves in the era of AI—while gaining significant exposure to marketing senior leadership and influencing influencing how the company scales in a rapidly changing marketplace.
Responsibilities
- Shepherd cross-functional change management for AI-first and automation-enabled tools and workflows across the Marketing organization, ensuring successful rollout and adoption.
- Identify, test, implement, and scale AI-powered marketing automations that streamline operations, reduce manual work, and improve team efficiency and creativity.
- Design and lead enablement programs—including training, knowledge-sharing sessions, and internal communications—to help teams confidently integrate AI into daily marketing workflows.
- Partner with Corporate IT and Marketing Operations to translate technical AI capabilities within existing stack into practical, high-impact use cases that accelerate marketing productivity.
- Run pilot programs that demonstrate the business value of AI-powered workflows and inform broader scale-up strategies.
- Develop and maintain success metrics and reporting frameworks to measure AI adoption, capture feedback, and continuously refine processes for maximum impact.
- Stay ahead of emerging AI trends and proactively recommend opportunities for experimentation, integration, and long-term innovation within marketing operations.
Requirements
- 1+ year of experience driving efficiencies across a Marketing organization using AI and automations
- 4–6+ years of experience in marketing execution, operations, or program management with direct exposure to AI-enabled workflows and tools.
- Familiarity with integrated marketing disciplines, including campaign management, content operations, and digital marketing.
- Experience building or experimenting with AI agents, custom GPTs, or multi-step automation that embed AI into complex workflows.
- Demonstrated success applying AI to automate or enhance team workflows (beyond content generation) showing measurable impact on efficiency and outcomes.
- Proven track record driving adoption of new tools or processes across cross-functional teams, including training, enablement, and change management.
- Strong analytical and problem-solving skills, with the ability to identify automation opportunities, prototype solutions, and prove return on investment.
- Exceptional communication and translation skills, able to make technical AI concepts accessible to non-technical marketing stakeholders.
- Proactive, builder-oriented mindset, with curiosity about the future of work and a passion for applying emerging technologies to real-world challenges.
Preferred Qualifications
- Hands-on experience with AI technologies, such as large language model frameworks, copilots, retrieval-augmented generation (RAG) applications, or low-code/no-code automation tools.
- Strong technical literacy with APIs and modern workflow automation platforms, enabling the ability to prototype or integrate AI-driven solutions.
- Experience working in technology or SaaS environments, ideally supporting go-to-market teams.
Compensation
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Company Description
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.
Team Description
The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
- Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
- Mental health and wellness benefits
- Monthly Internet Allowance
- Intern Social Stipend
- Annual Emerging Talent Summit, travel and hotel accommodations provided
Additional benefits details are available upon request.
*Where group plans are not available, allowances may be provided
**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy
Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy.