Role Description

The Community Events Marketing Manager will play a pivotal role in building customer advocacy, sparking virality, and amplifying Dropbox through community-driven experiences enhanced by the intelligent use of AI tools. This role will shape the North America community events strategy by combining scalable frameworks, predictive insights, and generative tools to execute customer-led programs that drive brand loyalty and influence pipeline growth. Reporting to the Director of Virtual and Ancillary Events, the Community Events Marketing Manager will collaborate closely with Customer Marketing and cross-functional teams to design impactful events that transform customers into advocates, expand awareness, and fuel growth.

Success in this role requires a forward-looking mindset, continually asking: How can AI make community events smarter, more personalized, and more impactful? The ideal candidate will not only deliver exceptional events but also bring curiosity, experimentation, and a drive to embed AI into everyday work.

Responsibilities

• Partner with Customer Marketing to develop and lead the North America community events strategy, driving execution to support acquisition, expansion, and retention goals.
• Design scalable playbooks and frameworks for repeatable, high-impact customer-driven events.
• Lead end-to-end activations with operational rigor across logistics, production, and attendee experience.
• Use generative AI tools to create dynamic content, tailor attendee journeys, and amplify engagement.
• Partner with cross-functional teams (Customer Marketing, Brand and Communications, Content Marketing, Product Marketing, Solutions Marketing, Field Marketing, Sales, and Marketing Operations) to integrate community events into broader campaigns.
• Run rapid experimentation cycles to optimize live events in real time and inform future playbooks.
• Define, track, and analyze key performance indicators to measure impact and continuously improve strategy.

Requirements

• 8+ years of experience in event, community, or field marketing within B2B environments
• Proven ability to translate strategy into execution across multiple projects in fast-paced settings
• Demonstrated success in building customer advocacy and community programs that drive business impact
• Experience leveraging AI or data-driven insights to inform marketing or event strategies
• Strong cross-functional collaboration and stakeholder management skills
• Data-driven mindset with proficiency in measuring and reporting on event performance
• Excellent written and verbal communication skills, with confidence presenting to senior leadership
• Willingness to travel up to 30%

Preferred Qualifications

• Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models
• Experience supporting digital and hybrid event formats in addition to in-person programs
• Familiarity with analyzing data sets and applying insights to optimize event strategy and outcomes
• Background in customer advocacy or community engagement programs within B2B SaaS or technology industries

Compensation

Company Description

Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.