Campaign Operations Manager
DocSend
Role Description
As part of the Marketing Operations team, the Campaign Operations Manager will be responsible for executing and optimizing multi-channel marketing campaigns that support webinars, events, nurtures, and demand generation. This role focuses on building campaigns in Marketo and Salesforce, ensuring accurate setup, QA, data flow, and performance tracking.
The ideal candidate brings strong technical expertise in marketing automation, a detail-oriented mindset, and deep experience managing campaign operations at scale. You’re energized by solving complex operational challenges, streamlining processes, and partnering with teams across marketing, sales, and analytics to drive results.
Responsibilities
- Campaign Strategy & Design: Partner with the Marketing team to translate campaign strategy into scalable, automated programs in Marketo, supporting webinars, events, nurtures, and demand generation.
- Campaign Execution: Build, test, and launch campaigns in Marketo and Salesforce, ensuring accurate setup, timely deployment, and reliable tracking.
- Template Development: Create and maintain reusable program templates and campaign assets in Marketo and Salesforce to drive efficiency, consistency, and scalability.
- QA & Troubleshooting: Lead QA efforts across campaign builds, troubleshoot technical issues, and ensure flawless execution across platforms.
- Compliance & Best Practices: Uphold data privacy standards (e.g., GDPR, CAN-SPAM, CASL) and apply campaign operations best practices to ensure deliverability and compliance.
- Cross-Functional Collaboration: Collaborate with marketing, sales, operations, and analytics teams to align campaign goals, audience targeting, timelines, and performance reporting.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3–5+ years of hands-on experience executing campaigns in Marketo and Salesforce, including automation and reporting
- Strong understanding of multi-channel campaign operations, including webinars, events, lifecycle nurtures, and segmentation strategies
- Proven experience building scalable workflows and reusable templates in Marketo
- Familiarity with lead management, campaign member status tracking, and syncing data between systems
- Strong analytical skills with the ability to track campaign performance and apply insights
- Excellent attention to detail, time management, and the ability to work across multiple projects in a fast-paced environment
- Knowledge of email and data compliance regulations including GDPR, CAN-SPAM, and CASL
Preferred Qualifications
- Marketo certification (Marketo Certified Expert or Marketo Certified Practitioner)
Compensation
The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.
Please note, OTE are for sales roles only.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.
Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
• US Zone 1: San Francisco metro, New York City metro, or Seattle metro
• US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
• US Zone 3: All other US locations
Dropbox is a Virtual First company and is open to hiring candidates in all authorized locations.
Company Description
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.
Team Description
The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental, and vision coverage
- 401(k) plan with a generous company match and immediate vesting
- Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
- Income Protection Plans: Life and disability insurance
- Business Travel Protection: Travel medical and accident insurance
- Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
- Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
- Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
- Quarterly Cell phone and internet allowance
- Mental health and wellness benefits
- Disability and neurodivergence support benefits
Additional benefit details are available upon request.