The challenge: 67% of American women wear sizes 14+—that’s 100 million women. Yet this majority is systematically underserved by the retail industry. The plus size community faces paltry options, unwelcoming environments, and a lack of representation—all adding up to a disappointing experience with style. Our vision: Style freedom through a life well-lived. The Dia & Co solution: Dia & Co is the only retail service dedicated to meeting the plus size community’s full range of style needs. We’re applying the best of data and technology to serve women who have been ignored for far too long—from developing the shopping experiences she’s always wanted, to building community platforms that inspire her, to ensuring she sees herself represented in the world around her. Our approach — representative retail: Dia & Co is a company built around a customer, not a business model. Our community leads the way, and we meet their unique needs by creating products and experiences across three comprehensive.
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