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Locations

New York, NY, USA

industry

Clothing and Apparel · Commerce and Shopping · Consumer Products · Design

Size

11-50 employees

Stage

Other

founded in

2017

CUUP is a direct-to-consumer brand specializing in luxury bras designed for comfort and style. With a unique sizing system that offers 67 sizes, CUUP focuses on providing a perfect fit for every body type. Their product range includes various bra styles such as the Plunge, Wireless Plunge, and Balconette, all crafted to enhance natural shape while ensuring all-day comfort. The brand differentiates itself by prioritizing quality materials and innovative design, positioning itself strongly in the intimate apparel market. CUUP has gained traction through positive media coverage and a growing customer base, appealing to women seeking both style and comfort in their lingerie.

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